About Us

Mission Statement

The AEF is the bridge that connects the advertising, marketing and academic communities. Together we educate and inspire the next generation of talent while advancing the understanding of marketing and advertising in society.

Background

Created in 1983 and supported by its three constituencies, advertising, media and marketing, the AEF is a 501(c)3 operating foundation. We create and distribute educational content to improve the understanding and appreciation of the societal role of advertising and marketing through our programs on college campuses across the country. These programs have continuously played a role in attracting high quality college graduates to our industry. In 2015, the AEF joined the Association of National Advertisers (ANA) as their educational foundation.

We achieve our mission through our 3 core pillars: Partnership Programs, Academic Resources, and Building the Next Generation of Talent.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi