Advertising & Society Quarterly

AEF’s online peer-reviewed scholarly journal. ASQ is published by the AEF and distributed by the Johns Hopkins University Press (JHUP) Project MUSE. Ranked in the top 6% of all MUSE online journals, ASQ includes materials exploring a 360-degree view of issues in original articles by academicians and in interviews, roundtables and panel discussions with participants from industry and academia. While current issue is always available as open access, the journal is accessible to students, professors and librarians via subscribing institutions.

Check out current issue featuring scholarly articles and book review on “Critical Approaches to Advertising: What is Still Valid?” Stay tuned for next issue on Digital Advertising.

William “Mack” O’Barr, Professor of Cultural Anthropology, Duke University is the Editor. Ed Timke, Department of Media Studies, University of California, Berkeley is Associate Editor. An Editorial Board, consisting of scholars and ad industry representatives, assists the Editor in reviewing submissions and making editorial decisions.

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Subscription Information

Current Issue always available as open access.
If your institution subscribes to Project MUSE of the Johns Hopkins University Press, you may already have free access. If your educational institution is interested in a subscription, please click here to complete online order form.

For all other subscriptions, please email Emma Hymas.

SAG and AFTRA Acknowledgments

The Advertising Educational Foundation thanks SAG and AFTRA, the Unions representing professional performers, for generously granting permission to use their Union members’ performances in the commercials on our web site.


"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi