Volume 24, Issue 4
2023 Colloquium: DEI in Challenging Times
Different Boats, The Same Storm: A Colloquium on Implementing DEI in Challenging Times
Aliah Berman, Jason P. Chambers, Jean M. Grow, Josh Loebner, Susan McFarlane-Alvarez, Kristina M. Shaw, Kevin D. Thomas, Wan-Hsiu Sunny Tsai, Jess A. Vega-Centeno, Edward Timke
Original Articles
THIS IS ME! The Financial Impact of Ad Agency CEOs and CCOs Who Are Women and People of Color in the C-Suite
Tyrha M. Lindsey-Warren, J. P. James, Kyungwon Lee
Selling God: Using Big Data to Target Vulnerable Individuals
Matthew C. Geiszler, Fatima M. Hajjat, John McKinley
Author Meets Critics
The Authenticity Industries: Keeping It “Real” in Media, Culture, and Politics
Michael Serazio, Roger Caruth, Cecilia Dones, Alice E. Marwick, Edward Timke
Advertising in the Classroom
Advertising Ethics: Documenting Its History and Evolution
Jef I. Richards, Anna R. McAlister, Andrew Susman, Wally Snyder
Digital Collection
ADDS Project Newsletters from COVID’s Early Years
Tree Elven
Conference Spotlight
Clark Atlanta University Talent Conference: Building Bridges: Strengthening Collaboration between Industry and Academia
Joanna L. Jenkins, Singleton Beato, Simona Rabsatt Butler, Brandon M. Thompson
Clark Atlanta University Talent Conference: AI Principles in Practice at Google
Gia Paige Soles
Volume 24, Issue 3
Original Articles
Artificial Intelligence, Advertising, and Society
Ching-Hua Chuan, Wan-Hsiu Sunny Tsai, Jing Yang
Reprint Retrospective: The Funhouse Mirror from Empowered: Popular Feminism and Popular Misogyny
Sarah Banet-Weiser
Interviews
The Advertising On-Ramp … and Destinations and Off-Ramps: An Interview with Belle Frank
Nancy R. Tag, Belle Frank
Conviction, Creativity, and Human Behavior in Advertising: An Interview with Saul Betmead
Saul Betmead, Edward Timke
Roundtable
Roundtable on Artificial Intelligence, Advertising, and Society
Ilinca Barsan, Ching-Hua Chuan, Luisa Martinez, Christopher Neff, Wan-Hsiu Sunny Tsai, Jing Yang, Edward Timke
Author Meets Critics
Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic
Timeka N. Tounsel, Khadija Bush, Elana Levine, Janel Martinez, Jennifer McClearen, Andrea M. McDonnell, Sadé Muhammad, Kevin D. Thomas, Edward Timke
Advertising in the Classroom
Podcasting: The New Term Paper
Nina Abnee
Key Concepts in Advertising
Puffery
Jef I. Richards
Advertising in the Archives
Exhibiting the Complexities of Black Advertising History: A Review of “Let’s March Forward Together”
Anthony Kwame Harrison
Conference Spotlight
Conference on Historical Analysis and Research in Marketing: Curiosities of the Atomic Age: A Spanish Informational Campaign about Modernity in the World
Maria Elena Aramendia-Muneta
Volume 24, Issue 2
Original Articles
Fighting Cancer “Like a Girl” and Taking It “Like a Man”: Examining Gender Stereotypes in Online Breast and Prostate Cancer PSAs
Weilu Zhang, Shelly Rodgers, Ting-Hao Tsou, Evgeniia Belobrovkina
The History and Present of Hearing Aid and Cochlear Implant Advertising
Kathryn Burrows
Untangling Ethnoracial Underrepresentation in Adland: The Role of Political Bias and the Potential of Multicultural Education
Robin Spring, Faye Yang
Interview
Meet People Where They Are: An Interview with Chief Diversity Officer Geraldine White
Joanna L. Jenkins, Geraldine White
Roundtable
From Cookies to AI: Roundtable on the Evolving Landscape of Technology, Data, and Privacy
Kelly Cutler, Cecilia Dones, Simone Knight, Jim Lecinski, Mark Truss, Roy Wollen, Edward Timke
Author Meets Critics
The Routledge Companion to Advertising and Promotional Culture
Emily West, Matthew P. McAllister, Michelle A. Amazeen, Yeşim Kaptan, Timeka N. Tounsel, Jess A. Vega-Centeno, Jacqueline Wachholz, Edward Timke
Volume 24, Issue 1
Original Articles
Racial Reckoning, Prosopopeia, and Consumer-Brand Disidentification: Rebranding and the Reimaging of Georgia’s Stone Mountain Park
Susan L. McFarlane-Alvarez, Mario V. Norman
An Unexpected Journey to State and Self-Regulation of Sexist Advertising in Ukraine
Elena Davlikanova, Iryna Lylyk
He Gets Us: How Marketers and Religion Evangelize
Mara Einstein, Edward Timke
Interview
Advertising, Sustainability, and the Environment: An Interview with Larry Olson and Jim Heekin
Harsha Gangadharbatla, Larry Olson, Jim Heekin IV
Author Meets Critics
The Things We Love: How Our Passions Connect Us and Make Us Who We Are
Aaron C. Ahuvia, Russell W. Belk, Philip Kotler, Dawn Lerman, Edward Timke
Advertising in the Archives
The History of Posters Is the History of Printing: An Interview with Angelina Lippert
Angelina Lippert, Edward Timke
Conference Spotlight
Selling Social Good: Making Sense of Cause Marketing
Jean Railla, Marita Sturken, Sarah Banet-Weiser, Andrew Essex
Supplement: ADText: An Online Curriculum
Gender and Advertising: Representations of Femininities, Masculinities, and Nonbinary Identities
Emily J. H. Contois
Volume 23, Issue 4
2022 Colloquium: Advertising Confronts Gender
Platforms, Promotional Labor, and the Politics of Influencer (In)Visibility: Advertising Confronts Gender Colloquium
Brooke Erin Duffy
Assimilating the Queers Ten Plus Years Later: Advertising Confronts Gender Colloquium
Wan-Hsiu Sunny Tsai
Beyond the Non-Binary: Advertising Confronts Gender Colloquium
Val DiFebo
2022 Paul Kurnit Award: Dr. Judy Foster Davis
Judy Foster Davis
Original Articles
Advercasting: Young Adult Preferences for Advertising Placement in Podcasts
Mary E. Brooks, Shannon Bichard, Clay M. Craig
Combating Adolescent Problematic Internet Use: Market Segmentation and Communication of Parental Control Software
Donald Sciglimpaglia, Glen Brodowsky
Interview
Advertising, DEIB, and HBCUs: An Interview with Vita Harris
Yvette Lynne Bonaparte, Vita Harris
Roundtable
Sustainability and Advertising
Melissa Aronczyk, Yumi Clevenger-Lee, Harsha Gangadharbatla, Xinghua Li, Lara Zwarun, Edward Timke
Author Meets Critics
A History of Advertising: The First 300,000 Years
Jef I. Richards, Judy Foster Davis, Peggy J. Kreshel, Cynthia B. Meyers, John Minnec, Edward Timke
Advertising in the Classroom
Teaching Ad Analysis Skills
Cynthia B. Meyers
Volume 23, Issue 3
Original Articles
Flying Saucers and UFOs in US Advertising During the Cold War, 1947–1989
Matthew P. McAllister, Greg Eghigian
Market-Driven Voice Profiling: A Framework for Understanding
Nick Couldry, Joseph Turow
Burning Out Like Dying Stars: Why Agencies Need to Build More Supportive Work Environments for Women in Advertising
Teresa Tackett
Essay
A Story of Transition and Transformation: Making the Career Switch from Corporate America to Higher Education
Sharon D. Griffin
Interview
Advertising, DEI, and HBCUs: An Interview with Teneshia Warner
Teneshia Jackson Warner, Yvette Lynne Bonaparte
Author Meets Critics
A Strategic Nature: Public Relations and the Politics of American Environmentalism
Melissa Aronczyk, Xinghua Li, Rosalie Luo, Lee McGuigan, Edward Timke
Advertising in the Classroom
Using University Library Collections in Teaching
Joshua Larkin Rowley
Advertising in Popular Culture
Branding Exclusion in White Hot: The Rise and Fall of Abercrombie & Fitch
Christopher Boulton, Raegan L. Burden, Joanna L. Jenkins, Sharrona Pearl, Edward Timke
Volume 23, Issue 2
Original Articles
White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising’s Long Journey toward Gender Inclusion
Emily J. H. Contois
Diversity and Multicultural Issues in Advertising: A Literature Review and New Research Directions
Shu-Chuan Chu
Collectible Consuming: Early Twentieth-Century German Poster Stamps
Rachael Huener
Roundtable
Roundtable on Equity and Inclusion in Advertising Since the Racial Reckoning of 2020
Tyrha M. Lindsey-Warren, Amber Chenevert, J. P. James, Nakeisha S. Lewis, Lukeisha Paul, Kevin D. Thomas
Author Meets Critics
Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith A. Wailoo, Christopher Boulton, Tamara R. Piety, Marcel Rosa-Salas, Edward Timke
Advertising in the Classroom
Assigning Infographics to Teach Digital Storytelling
Jason P. Chambers
Advertising in Popular Culture
Stealth Marketing in The Joneses
Mara Einstein, Tyrha M. Lindsey-Warren, Sharrona Pearl, Michael Serazio, Edward Timke
Key Concepts in Advertising
Objectification
Jacqueline Lambiase, Carolyn Bronstein
Technological Determinism
Edward Timke
Volume 23, Issue 1
Original Articles
A Playbook for Engaging in Social and Environmental Activism in Advertising
Harsha Gangadharbatla, Deborah Morrison
Cause Marketing in a Time of Polarization
Martha Reeves, Deepthi Chandra, Katharine Kim
Reprint Retrospective
Nothing Sells Like Whiteness: Race, Ontology, and American Advertising
Shalini Shankar
Roundtable
Taboos and Advertising
Bridget Angear, Mark Bartholomew, Tree Elven, Ouidade Sabri, Derek Walker, Edward Timke
Interview
An Interview with Media.Monks’ Alice Andersen and Beryl Chung on Empathy and Advertising
Alice Andersen, Beryl Chung, Edward Timke
Author Meets Critics
Green Persuasion: Advertising, Voluntarism, and America’s Lands
Jeffrey K. Stine, Mark Bartholomew, Harsha Gangadharbatla, Deborah Morrison, Edward Timke
Advertising in the Classroom
How to Produce and Distribute Podcasts
Matthew Schwartz
Revising SMART+IE: A Classroom Activity for Increasing Diversity, Equity, and Inclusion in Communication Campaigns
Tricia M. Farwell, Richard D. Waters, Zifei Fay Chen
Advertising in Popular Culture
Fredric Brown’s “Pi in the Sky”
Aaron DeRosa, Henry Jenkins, Peggy J. Kreshel, Edward Timke
Advertising in the Archives
The John G. Zimmerman Archive
Edward Timke, Linda Zimmerman
Key Concepts in Advertising
Colorism
Komal K. Dhillon-Jamerson
Volume 22, Issue 4
2021 Colloquium: Buyer Be Aware: Advertising Technologies to Understand the Consumer
Virtual Colloquium: The Unending Spiral of Personalization: Voice Profiling, Biometrics, Audience Construction, and the Future of Consent
Joseph Turow
Virtual Colloquium: Restoring the Soul of Advertising with Math and Meaning
Rishad Tobaccowala
Original Articles
Understanding Generation Z Perceptions of Artificial Intelligence in Marketing and Advertising
Thomas R. Jeffrey
Healthy Living and The Brands That Pay for It: A Qualitative Exploration of Health-Related Native Advertising on BuzzFeed and HuffPost
Chris Noland, Jo-Yun Li, Taylor Jing Wen
Think Piece
Secret Agencies: How a Critical Media Scholar Got Inside Advertising
Christopher Boulton
Interview
Advertising Literacy through Edutainment: An Interview with Tree Elven, Creator of the Addvertising Project
Tree Elven, Edward Timke
Author Meets Critics
The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet
Joseph Turow, Nora Draper, Mara Einstein, James F. Hamilton, Edward Timke
Advertising in the Classroom
Making Media More Accessible through an Audio Description Assignment
Beth Haller
Advertising in Popular Culture
Race, Gender, and Advertising in The Doris Day Show
Siobhan Carter-David, Jason P. Chambers, Judy Foster Davis, Cynthia B. Meyers, Katherine Parkin, Edward Timke
Digital Collection
COVID-19 Vaccine Public Service Announcements (PSAs)
Sharrona Pearl
Key Concepts in Advertising
Disability
Josh Loebner
Volume 22, Issue 3
Original Articles
The Role of Parental Mediation and Persuasion Knowledge in Children’s Consumption of Unboxing Videos
Harsha Gangadharbatla, Deepti Khedekar
Preparing for a Diverse Ad Industry Future: Advantages and Challenges for First-Generation College Students
Katie Olsen, Danielle LaGree, Alec Tefertiller
Interview
LGBTQ+ Marketing: An Interview with P&G’s Brent Miller
Brent Miller, Edward Timke
Author Meets Critics
Branding Diversity: New Advertising and Cultural Strategies
Susie Khamis, Malcolm Auld, Mary C. Gilly, Peggy J. Kreshel, Edward Timke
Advertising in the Classroom
Understanding the Backstory of Advertising through Podcast Creation: A Collaborative Model for Student Engagement
Nina Abnee, Roger Caruth, Ken Krimstein, Sajna Razi
Digital Collection
Gender Roles in Cream of Wheat’s Comic Strip Advertisements Featuring Li’l Abner and Daisy Mae
Katherine Parkin
Key Concepts in Advertising
Deceptiveness
Jef I. Richards
Disciplinary Power
Mark Bartholomew
Brand Responsibility
Deborah Morrison, Kim Sheehan
Volume 22, Issue 2
Original Articles
What Drives Young Consumers to Drink?: Attitudinal, Normative, and Advertising Drivers of Adolescents’ Intentions to Consume Beer and Alcohol
Glen H. Brodowsky, Donald Sciglimpaglia
Shot on iPhone: Apple’s World Picture
Niels Niessen
Why Do Ads Go Viral?
Yasmin Gopal, Arpan Yagnik
Roundtable
Roundtable on Disability and Advertising, Part II
Katie Ellis, Kathleen Hall, Beth Haller, Josh Loebner, Christina Mallon, Edward Timke
Interview
Asian American Advertising, Multicultural Communication, and Inclusivity: An Interview with Jeff Lin, Maxwell Davidson, and Selina Guo from Admerasia
Jeff Lin, Selina Guo, Maxwell Davidson, Wan-Hsiu Sunny Tsai
Author Meets Critics
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar, Paul Kurnit, Dawn Lerman, Tyrha M. Lindsey-Warren, Mark Truss, Edward Timke
Digital Collection
Erase COVID Posters
Michael Buchmiller, Edward Timke
Key Concepts in Advertising
Ideology
Edward Timke
Sponsorship
Cynthia B. Meyers
Volume 22, Issue 1
Original Articles
His Light Still Shines: Corporate Advertisers and the Martin Luther King, Jr. Holiday
E. James West
An Assessment of Why UK Creative Departments Lose Talented Women: The Lost Girls
Kathryn Ellis
Roundtable
Roundtable on Disability and Advertising, Part I
Katie Ellis, Kathleen Hall, Beth Haller, Josh Loebner, Christina Mallon, Edward Timke
Interview
Disability, Advertising, and Design: An Interview with KR Liu and Christina Mallon
KR Liu, Christina Mallon, Josh Loebner, Edward Timke
Author Meets Critics
Diners, Dudes, and Diets: How Gender and Power Collide in Food Media and Culture
Emily J. H. Contois, Melissa Aronczyk, Sarah Banet-Weiser, Sarah Elvins, Christina Ward, Edward Timke
Advertising in the Classroom
Debates on Digital Advertising Strategies: An Experiential Approach to Encourage Critical Thinking
Sajna Razi
Digital Collection
40 Years of Advertising the MLK Holiday
E. James West
Key Concepts in Advertising
Key Concepts in Advertising: Dramatic Realism
Edward Timke
Key Concepts in Advertising: Discourse
Edward Timke
Volume 21, Issue 4
2020 Colloquium on Race/Ethnicity/Diversity in Advertising
Virtual Colloquium: Smithsonian Curators Reflect on Documenting the Representations of Race/Ethnicity/Diversity in Advertising
Kathleen Franz, Paul Chaat Smith, Fath Davis Ruffins, Cynthia B. Meyers, William M. O’Barr
Virtual Colloquium: Leading Practitioners Reflect on Race/Ethnicity/Diversity in the Advertising Industry
Tara DeVeaux, Bill Imada, Louis Maldonado, Cynthia Round, Edward Timke
Virtual Colloquium: Scholars Critically Unpack Race/Ethnicity/Diversity in Advertising
Jason P. Chambers, Judy Foster Davis, Wan-Hsiu Sunny Tsai, Jennifer Scanlon, William M. O’Barr
Original Articles
Cause-Related Advertising, the #MeToo Movement, and Implications for Marketers
Yvette Lynne Bonaparte, Martha E. Reeves
Ads for Forever Families: How Public Service Advertising Portrays Adoptive Parents and Children
Jackson E. Carter, Taylor Jing Wen
Reprint Retrospective: Advertising at War: Advertising Navigates the Defense Economy
Inger L. Stole
Native Americans in Popular and Commercial Culture: An Interview with Paul Chaat Smith from the National Museum of the American Indian
Paul Chaat Smith, Edward Timke
Author Meets Critics
Race in the Marketplace: Crossing Critical Boundaries
Anthony Kwame Harrison, Guillaume D. Johnson, Komal K. Dhillon-Jamerson, Kevin D. Thomas, Laurel Steinfield, Frederick F. Wherry, Edward Timke
Advertising in the Classroom
Digital Teaching Opportunities in the Time of COVID-19
Marta Mensa, Jean M. Grow
Digital Collection
The Top Political Ads in American History
Michael Franz
Key Concepts in Advertising
Social Tableaux
Edward Timke
Volume 21, Issue 3
Forum on the Current Moment
Meeting the Moment: Black Lives Matter, Racial Inequality, Corporate Messaging, and Rebranding
Yvette Lynne Bonaparte
Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part II
Tyrha M. Lindsey-Warren, Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J. P. James, Lukeisha Paul, Shalini Shankar, Kevin D. Thomas
Roundtable on Race and Brand Mascots
Kevin D. Thomas, Christopher Boulton, Jason P. Chambers, Judy Foster Davis, Marcel Rosa-Salas, Wan-Hsiu Sunny Tsai
Fighting Bias and Hate toward Asian Americans: An Interview with Bill Imada
Bill Imada, Wan-Hsiu Sunny Tsai
The Impact of Strategy in Today’s Climate: An Interview with Yusuf Chuku
Yusuf Chuku, Tyrha M. Lindsey-Warren
Original Articles
Advertising Technologies, Tactics, and Aftermaths: The Unintended Consequences of Social Media, Branded Content, and Data Mining
Mara Einstein
Representation Matters: An Illustrated History of Race and Ethnicity in Advertising
Judy Foster Davis
Political Advertising Then and Now: Assessing the Top Political Ads in American History
Michael Franz
Author Meets Critics
Author Meets Critics: The Identity Trade: Selling Privacy and Reputation Online
Nora A. Draper, Melissa Aronczyk, Mark Bartholomew, Jasmine E. McNealy, Edward Timke
Advertising in the Classroom
Staging a Delicate Dance: Taking a Critical Media Studies Approach to Teaching Advertising as a Trade
Tony Kelso
Volume 21, Issue 2
Forum on the Current Moment
What it Means to Teach Consumer Culture Remotely Through a Pandemic
Jennifer Scanlon
Marketing Amid a Global Crisis
Mara Einstein
Digital Collection: COVID-19 Ads and Public Service Announcements
Erase COVID: An Interview with Artists Creating PSAs to Take on a Global Pandemic
Michael Buchmiller, Graham Annable, Elena Fox, Eric Hinkley, Jesse LeDoux, Scott Sugiuchi, Ellen Surrey, Tiki TOny, Edward Timke
Original Articles
Selling Virginia: Promoting English Emigration in the Seventeenth Century
Beverly A. Dowdy
Reprint Retrospective
Advertising and the Construction of Violent White Masulinity: From BMWs to Bud Light
Jackson Katz
Roundtable on the State of the Advertising Industry: Equity and Inclusion Matters, Part I
Tyrha M. Lindsey-Warren, Amber Chenevert, Yusuf Chuku, Tasha Gilroy, Marco Howell, J.P. James, Lukeisha Paul, Shalini Shankar, Kevin D. Thomas
Author Meets Critics
Brands and Cultural Analysis
Arthur Asa Berger, Dawn Lerman, David Mechlin, Robert J. Morais, Edward Timke
Advertising in the Classroom
#sorrynotsorry: A Teaching Module on Advertising Errors in the Digital Age
Sharrona Pearl
Conference Spotlight
American Academy of Advertisers: Teaching About Social Issues in Advertising
Sara Champlin, Troy Elias, Peggy J. Kreshel, Minjie Li, Kevin D. Thomas, Edward Timke
Volume 21, Issue 1
Original Article
A Prescription for Health: (Pseudo)Scientific Advertising of Fruits and Vegetables in the Early 20th Century
Michelle R. Nelson, Susmita Das, Regina Jihea Ahn
I Am What I Make Up: Reading Women’s Roles in Advertising Across a Century
Jennifer Scanlon
Time’s Up/Advertising: Where’s the Discussion Now? And Around What Table?
Jacqueline Lambiase, Carolyn Bronstein
Reprint Retrospective
Watching with The Simpsons: The Logic of Television and Ad Parody
Jonathan Gray
Roundtable
Understanding Audiences’ Interpretations of Advertisements
Kristin Comeforo, Rachel Howald, Mark Truss, Wan-Hsiu Sunny Tsai, Edward Timke
Interview
The Disruptor Speaks: An Interview with Kat Gordon
Kat Gordon, Jean M. Grow
Author Meets Critics
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
Tony Kelso, Siobhan Carter-David, Mara Einstein, Peggy J. Kreshel, Tamara R. Piety, Edward Timke
Advertising in the Classroom
Good Taste: Teaching Art, Ads, and Digital Culture
Kayla Shipp
Advertising in the Archives
A Guide to Advertising and Marketing Archives around the World
Fred Beard, Edward Timke
Volume 20, Issue 4
Original Articles
Artificial Intelligence, Advertising, and Disinformation
Sonia K. Katyal
Dadvertising: The Rise of Involved Fatherhood in Contemporary American Advertising
Tara Walker, Harsha Gangadharbatla
Roundtable on Teaching an Advertising & Society Course
Jason P. Chambers, Peggy J. Kreshel, Jef I. Richards, Edward Timke
Interview
Inspiring the Next Generation of Women through the Lessons in Herstory App: An Interview with Margaret Johnson and Bonnie Wan
Margaret Johnson, Bonnie Wan, Edward Timke
Author Meets Critics
American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O
Megan Elias, Sarah Elvins, Jason Langdon, Edward Timke, Christina Ward
Advertising in the Classroom
The Direct Effect: Creating Integrated Marketing Campaigns with Direct Mail
Ian R. Cross
Advertising in the Archives
The Wisconsin Historical Society
Matt Blessing, Sally Jacobs, Joe Kapler, Edward Timke
Reprint Retrospective
“Complex Little Femmes”: Adwomen and the Female Consumer
Simone Weil Davis
Volume 20, Issue 3
Original Articles
Science Fiction as Media Theory
Henry Jenkins
“Photoshopping” in Ads – An Analysis of the Implementation of CVS and Dove’s “Self Certifications”
Kim Sheehan
“Big Data is Not the Answer to Everything” – Advertising Practitioners’ Perception of Big Data
Huan Chen and Brittani Sahm
Roundtable on Masculinities and Advertising, Part II
Dzu Bui, Barbara Gottfried, Jackson Katz, Michael Serazio, Susan Smulyan, Kevin D. Thomas, Brian Weston, William M. O’Barr, Edward Timke
Interview
Black Masculinities and the Media: An Interview with Filmmaker and Activist Byron Hurt
Byron Hurt, Kevin Thomas
Author Meets Critics
Buying Gay: How Physique Entrepreneurs Sparked a Movement
David K. Johnson, Justin Bengry, Katherine Parkin, Katherine Sender
Advertising in the Classroom
Teaching the Relationship of Ads to Content in Media: A Lesson Plan & Assignment
Cynthia Meyers
Advertising in the Archives
The P&G Heritage and Archives Center
Shane Meeker, Greg McCoy
Supplement: ADText-An Online Curriculum
Disability and Advertising (coming in November)
Volume 20, Issue 2
Original Articles
Driving Home Class Status: Women and Car Advertising in the United States
Katherine Parkin
Toward Bridging the Advertising Academician–Practitioner Gap
Nancy H. Brinson, Melissa B. Adams, Gary B. Wilcox
Roundtable on Masculinities and Advertising, Part I
Dzu Bui, Barbara Gottfried, Jackson Katz, Michael Serazio, Susan Smulyan, Kevin D. Thomas, Brian Weston, William M. O’Barr, Edward Timke
Interview
Masculinities and the Media: An Interview with Activist Jackson Katz
Jackson Katz, William M. O’Barr
Author Meets Critics
Comparative Advertising: History, Theory, and Practice
Fred Beard, Jason P. Chambers, Catherine A. Coleman, Rachel Howald, Edward Timke
Advertising in the Classroom
Critical Reflexivity: Teaching About Race and Racism in the Advertising Classroom
Kevin D. Thomas, Naya Jones
Conference Spotlight
University of Oregon’s 2019 Collective Brief: Brand Impact and Purpose Flex
Travis Kim, Kim Sheehan, Deborah Morrison, Brandon Bullas, Cynthia Round, Sophie-Marie Prime
Volume 20, Issue 1
Original Article
An Examination of Changing Values in Israeli Television Commercials between 2012 and 2016
Amit Lavie-Dinur, Yuval Karniel
Reprint Retrospective
“Branding Politics: Shopping for Change?” from AuthenticTM: The Politics of Ambivalence in a Brand Culture
Sarah Banet-Weiser, Marita Sturken
Roundtable on Sex in Advertising, Part II
Debra Bass, Carolyn Bronstein, Jean Kilbourne, Jacqueline Lambiase, David Mechlin, Tom Reichert, Raquelle M. Zuzarte, William M. O’Barr, Edward Timke
Interview
Diversity and Multiculturalism in Advertising: An Interview with Julia Huang
Julia Huang, Jean M. Grow
Author Meets Critics
The Language of Branding: Theory, Strategies, and Tactics
Dawn Lerman, Robert J. Morais, Joe Prota, Stefano Puntoni, Edward Timke
Advertising in the Classroom
Cultivating Courageous Talent: An Interview with Deb Morrison on Teaching Advertising and Brand Responsibility
Deborah Morrison, Edward Timke
Volume 19, Issue 4
Original Articles
Work That Mattered: Emmett McBain and the Creation of “Positive Realism” in Advertising
Jason P. Chambers
Accents and Ethnic Stereotypes in Radio Advertising: Implications for Spokesperson Selection
Kenneth Bates, Aarti S. Ivanic, T. Somasundaram
Roundtable on Sex in Advertising: Part I
Debra Bass, Carolyn Bronstein, Jean Kilbourne, Jacqueline Lambiase, David Mechlin, Tom Reichert, Raquelle M. Zuzarte, William M. O’Barr, Edward Timke
Interview
Fighting for a Positive Cultural Environment: An Interview with Jean Kilbourne
Jean Kilbourne, Edward Timke
Author Meets Critics
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Andrew Essex, Michael Serazio, Mark Truss, Edward Timke
Advertising in the Classroom
Hope in an Ad: Teaching Consumerism and Idealized Womanhood Using 1920s Advertisements
Siobhan Carter-David
Volume 19, Issue 3
Original Articles
The Law of Advertising Outrage
Mark Bartholomew
Gender Segregation Revealed: Five Years of Red Books Data Tell a Global Story
Tao Deng, Jean M. Grow
Roundtable on Identities and Advertising: Part II
Jason P. Chambers, Judy Foster Davis, Abraham Espinosa, Bill Imada, Ross Murray, Clara Rodríguez, Fath Davis Ruffins, Kevin Thomas, Preeya Vyas, William M. O’Barr
Interview
Diversity and Multiculturalism in Advertising: An Interview with Leo Olper
Leo Olper, Jean M. Grow
Author Meets Critics
The Real Mad Men of Advertising
Molly Hermann, Kathleen Franz, Cynthia B. Meyers, Edward Timke
Advertising in the Classroom
Take Me Shopping: Hands-on Learning Experience in a Consumer Society and Culture Course
Fang Xu
Alfred J. Seaman Student Papers
Advertising and Society Award Winner: Like Walking on Air, But Covered: Advertising and Allstate Insurance in Print Media
Erik Bartz
Marketing Insights and Innovation Winner: Fashion vs. Function: A Look at New Opportunities for Fashionable and Functional Travel Wear
Anna Petriccione
Volume 19, Issue 2
Original Articles
Advertising as Experimentation on Human Subjects
Tamara R. Piety
Exemplary Codes of Ethics: A Rhetorical Criticism of WPP
Erin E. Schauster, Tara Walker, Margaret Duffy
Roundtable on Identities and Advertising: Part I
Jason P. Chambers, Judy Foster Davis, Abraham Espinosa, Bill Imada, Ross Murray, Clara Rodríguez, Fath Davis Ruffins, Kevin Thomas, Preeya Vyas, William M. O’Barr
Interview
Interview with Derek Robson, President and Managing Partner, Goodby Silverstein & Partners
Derek Robson, Edward Timke
Author Meets Critics
Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics
David Haven Blake, Kathryn Brownell, Claire Jerry, Virginia Postrel, Edward Timke
Advertising in the Classroom
A Teaching Framework for Political Advertising
Michael Franz
Advertising in the Archives
National Museum of American History at The Smithsonian Institution
John A. Fleckner, Kathleen Franz
Volume 19, Issue 1
Original Articles
Advertising Leadership and Climate Change: The Efficacy of Industry Professionals to Address Climate Issues
Kim Sheehan, Deborah Morrison
Reprint Retrospective
“Historical Roots of Consumer Culture” from Advertising, the Uneasy Persuasion
Michael Schudson
Roundtable
Roundtable on Social Media and Advertising: Part II
Suse Barnes, Megan French, Sonia Katyal, Nick Reggars, Layla Revis, Kelli Robertson, William M. O’Barr, Edward Timke
Interview
#WomenNotObjects: Madonna Badger Takes on Objectification
Madonna Badger, Carolyn Bronstein, Jacqueline Lambiase
Author Meets Critics
Pioneering African-American Women in the Advertising Business
Judy Foster Davis, Jason P. Chambers, Shalini Shankar, Kevin Thomas, Edward Timke
Advertising in the Classroom
Exploring Advertising History in Online Archives
Katherine Parkin
Volume 18, Issue 4
Original Articles
The Gay Market is Dead, Long Live the Gay Market: From Identity to Algorithm in Predicting Consumer Behavior
Katherine Sender
Female Representation among Advertising’s Creative Elite: A Content Analysis of the Communication Arts Advertising Annual
Karen L. Mallia, Kasey Windels
Roundtable
Roundtable on Social Media and Advertising: Part I
Suse Barnes, Megan French, Sonia Katyal, Nick Reggars, Layla Revis, Kelli Robertson, William M. O’Barr, Edward Timke
Interview
Interview with danah boyd
danah boyd, Edward Timke
Author Meets Critics
Spreadable Media
Henry Jenkins, Sam Ford, Grant McCracken, Sheila Seles, Natalie T.J. Tindall, Edward Timke
Advertising in the Classroom
Illuminating the Invisible: The Guerrilla Logic and Strategy of Digital Branded Content
Michael Serazio
Volume 18, Issue 3: Advertising’s Connections to Media
Original Articles
Advertising and the Rise of Amateur Photography: From Kodak and Polaroid to the Digital Image
Marita Sturken
Beauty for Asian American Women in Advertising: Negotiating Exoticization and Americanization to Construct a Bicultural Identity
Katy Snell and Wan-Hsiu Sunny Thai
Roundtable
Roundtable on New Mediascapes and the Futures of Advertising
Melissa Aronczyk, Adam Aston, Patrick Lafferty, Louis Maldonado, William “Mack” O’Barr, Michael Serazio, Edward Timke, Jing Wang
Interview
Interview with Patrick Lafferty
Patrick Lafferty, Edward Timke
Author Meets Critics
Adcreep
Mark Bartholomew, Tamara R. Piety, Douglas Rushkoff, Edward Timke
Advertising in the Classroom
Public Health Campaigns in the Digital Age: Targeting and Tailoring Using Digital and Social Media
Chan L. Thai
2017 Alfred J. Seaman Undergraduate Award Paper
Picturing Modernity in Fine Art and Advertising
Dejana Peric
Volume 18, Issue 2: Digital Advertising
Original Article
Making Sense of Red Bull’s Marriage Equality Discourse on Facebook
Kristin Comeforo
Roundtable
Roundtable on Digital Advertising: Part II
Finn Brunton, Brad Kay, Nick Law, Hairong Li, Cynthia B. Meyers, Barry Wacksman, William M. O’Barr, Edward Timke
Interview
Interview with Sarah Hofstetter
Sarah Hofstetter, Edward Timke
Author Meets Critics
Black Ops Advertising
Mara Einstein, Scott Ableman, Nadia Kaneva, Edward Timke
Advertising in the Classroom
Social Media Influencers: A Lesson Plan for Teaching Digital Advertising Media Literacy
Cynthia B. Meyers
Supplement: ADText: An Online Curriculum
Social Media and Advertising
Edward Timke
Volume 18, Issue 1: Digital Advertising
Original Articles
A New Take on Digital Advertising: Theory, History, and Society
James F. Hamilton
“Bring Them Back Alive!”: Fear and the Macabre in US Automobile Tire Advertising
Katherine Parkin
Roundtable
Roundtable on Digital Advertising: Part I
Finn Brunton, Brad Kay, Nick Law, Hairong Li, Cynthia B. Meyers, Barry Wacksman, William M. O’Barr, Edward Timke
Interview
Interview with Bob Greenberg
Bob Greenberg, William M. O’Barr, Edward Timke
Author Meets Critics
Author Meets Critics—The Aisles Have Eyes
Joseph Turow, Matthew P. McAllister, Inger L. Stole, Edward Timke
Advertising in the Classroom
Teaching Digital Analytics with Google’s AEK
Hairong Li
Volume 17, Issue 3-4: Industry Change Makes History
Interview with Paula Alex, CEO of the Advertising Educational Foundation, 1985–2016
Paula Alex, Linda M. Scott
Breaking the Pattern: The Origins and Intentions of Take Our Daughters to Work Day
Linda M. Scott
Australian Women in Advertising in the Nineteenth Century by Jackie Dickenson (review)
Cheryl Williams
Supplement: ADText: An Online Curriculum
Representations of Masculinity and Femininity in Advertising
Edward Timke, William M. O’Barr
Volume 17, Issue 1-2: Critical Approaches to Advertising
Original Articles
Uppity Women Unite! Marketing the Women’s Movement in America
Linda Scott, Astrid Van den Bossche
Excerpts from The Mechanical Bride, with a foreword by Linda M. Scott
Marshall McLuhan
Book Reviews
Textbooks to teach advertising with: A review of The Psychology of Advertising, 2nd edition (Fennis & Stroebe, 2016) and Advertising: Critical Approaches (Wharton, 2015)
Astrid Van den Bossche
Volume 16, Issue 4: Advertising Artistry
Does she… Or doesn’t she?: The making of Miss Clairol hair coloring
Shirley Polykoff
Is It Possible To Be a Commercial Artist?: Dilemmas Faced by Advertising Industry Employees with Artistic Backgrounds in Poland
Kamil Luczaj
Book Review
Designing Fictions: Literature Confronts Advertising by Michael L. Ross
Astrid Van den Bossche
Volume 16, Issue 3: Advertising Explorations
The Intertextuality of Works of Art in Advertising
Eduardo Cintra Torres
The Complex Challenge of Branding in Higher Education: Where’s The Pedagogy?
Adam Peruta, Scott Hamula, Diane Gayeski
The Buy Up Index: An Interview with Amy-Willard Cross
Linda M. Scott, Amy-Willard Cross
The Force of Beauty: Transforming French Ideas of Femininity by Holly Grout (review)
Linda M. Scott
ADText: An Online Curriculum
What Is Advertising?
William M. O’Barr
Volume 16, Issue 2: Advertising Expansions
Articles
An Assessment of Advertisements for Controversial Products in Lebanon: The Influence of Gender
Maya F. Farah, Lamis El Samad
The Economist Espresso: An interview with Michael Brunt (CMO), and Tom Standage (Deputy Editor)
Astrid Van den Bossche
Book Review
The Handbook of International Advertising Research ed. by Hong Cheng
Astrid Van den Bossche
ADText: An Online Curriculum
Suggestions for Further Reading
Emma G. Hymas
Volume 16, Issue 1: The Advent of Modern Advertising
From Crisis to Consensus: Advertising Practitioner Responses to the Trust Consolidation Era, 1898-1902
Stewart Alter
Classic Campaign: From Consumers of Food to Participants in the “Modern” Consumer Marketplace: How Cream of Wheat Approached Children, 1900-1935.
Kyle Asquith
Woodbury Soap: Classic Sexual Sell or Just Good Marketing?
Linda M. Scott
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia B. Meyers (review)
Cheryl Williams
Volume 15, Issue 4: World War Echoes
North and South: Advertising Prosperity in the Italian Economic Boom Years
Maria Chiara Liguori
Food Fights for Freedom: A Critical Reading of Food Advertisements from Ladies’ Home Journal during the Second World War
George Royer, Melissa G. Ocepek, William Aspray
Have You Had Your Daily Drug?: The Italian Motta Ice-Cream Campaign in 1959
Maria Chiara Liguori
Book Review
Bodily Regimes: Italian Advertising under Fascism by Karen Pinkus
Astrid Van den Bossche
Volume 15, Issue 3: Transformations
Shifting to Digital: Difficulties, Challenges, and Opportunities—A Qualitative Interview Study of Practitioners’ Experiences in the U.S.
Meritxell Roca
Can Consumption Predict Advertising Expenditures?: The Advertising-Consumption Relation Before and After the Dot-Com Crisis in Germany
Juliane A. Lischka, Stephanie Kienzler, Ulrike Mellmann
Reconsidering Display in Online Testimonial Advertising: The “Show Faces” Feature in Facebook’s Social Plugins
Iben Bredahl Jessen
Classic Campaign: The Peacock–The Colorful Evolution of NBC’s Iconic Logo
Matt Ritter
Volume 15, Issue 2: Notable Campaigns from 1950s-1960s
Excerpts from Reality in Advertising
Rosser Reeves
The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
Astrid Van den Bossche
Two Book Reviews: Mad Men, Mad World: Sex, Politics, Style & the 1960s and Mad Women: The Other Side of Life on Madison Avenue in the 60s and Beyond
Astrid Van den Bossche
Volume 15, Issue 1: Old and New Technologies
Human Billboarding: Peopled Publicity and a New Space of “Agency” in Advertising
Susan McFarlane-Alvarez
Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century
Joshua Shaffer
Photomontage and the Visual Language of Advertising: Two Reviews
Paul Messaris
“An advertising world gone completely haywire”: MAC VIVA GLAM
Andrea Benoit
Volume 14, Issue 4: The Work/Life Balance of Advertising Practitioners
Sex Segregation in Advertising Creative Departments Across the Globe
Jean M. Grow, Tao Deng
Perceptions of Work/Life Balance Among U.S. Advertising Students: A Study of Gender Differences
Jami A. Fullerton, Alice Kendrick
Roundtable: Work-life Balance
Linda Scott, Tara DeVeaux, Claire Behar, Andrea Sullivan, Jami Fullerton, Alice Kendrick
Interview with Laurel Cutler
Linda M. Scott
Volume 14, Issue 3: Food Marketing to Children
From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising
Simona De Iulio
“A little bit of love you can wrap your baby in:” Mothers, Fathers, Race, and Representations of Nurturing in 1960s–1970s Pampers Advertising
Jessamyn Neuhaus
A Roundtable on Children and Food Advertising
With Julie Halpin, Paul Kurnit, Betsy Moore, Linda M. Scott, Angela Tiffin, Jerome Williams
Classic Campaigns: The Reinvention of Ronald McDonald
Matt Ritter
Book Review
Advances in Communication Research to Reduce Childhood Obesity ed. by Jerome D. Williams, Keryn E. Pasch, and Chiquita A. Collins
Astrid Van den Bossche
Volume 14, Issue 2: The Representation of Social Categories in Advertising Images
Deconstructing Hegemonic Masculinity: Understanding Representations of Black and White Manhood in Print Advertising
Kevin D. Thomas
Dad Test: Gender, Race, and “Funny Fathers” in Disposable Diaper Advertising from the 1970s to 2012
Jessamyn Neuhaus
Selling American Beauty to Teen Girls: A Content Analysis of Female Celebrity Advertisements in Seventeen
Chung-kue Jennifer Hsu
Classic Campaigns – “It’s Gotta Be the Shoes”: Nike, Mike and Mars and the “Sneaker Killings”
Catherine A. Coleman
Volume 14, Issue 1: Advertising Regulation Around the World
Interview with Angela Mills Wade and Richard Wade
Angela Mills Wade, Richard Wade, Linda M. Scott
Interview with Guy Parker
Guy Parker, Linda M. Scott
Classic Campaigns – “You Know When You’ve Been Tango’d” The Orange Man Commercial
Linda M. Scott
Review of Swift Viewing: The Popular Life of Subliminal Influence (Duke University Press) by Charles R. Acland
Kimberly Sugden
ADText: An Online Curriculum
Images of Native Americans in Advertising
William M. O’Barr
Volume 13, Issue 4: Fashion and Beauty Industry
Girl Power Through Purchasing?: The Urban, Young, Educated, Working, Indian Woman and Aspirational Images in Personal Care and Beauty Aid Advertisements
Suzanne L. Schwartz
“There Are No Ugly Women, Only Lazy Ones”: Taiwanese Women’s Social Comparison with Mediated Beauty Images
Wan-Hsiu Sunny Tsai
Interview with Marc Rosen
Marc Rosen, Linda M. Scott
Classic Campaigns – Cover Girl Cosmetics: 1960-1990
Linda M. Scott
ADText: An Online Curriculum
“Subliminal” Advertising
William M. O’Barr
Volume 13, Issue 3: Advertising and the Arts
Thinking Smaller: Bill Bernbach and the Creative Revolution in Advertising of the 1950s
Lawrence R. Samuel
Reading Grotesque Images in Advertising: a Re-inquiry
Ioana Grancea
Dance in Advertising: The Silent Persuader
Carla Walter
Classic Campaigns – Dressing the Invisible Bottle: The Campaign for Absolut Vodka
Linda M. Scott
ADText: An Online Curriculum
Sexuality, Race, and Ethnicity in Advertising
William M. O’Barr
Volume 13, Issue 2: Polysemy in Advertising
“For the Rest of Us”: A Reader-Oriented Interpretation of Apple’s “1984” Commercial
Linda M. Scott
Time and Meaning: “1984” in 2012
Linda M. Scott
Man’s last stand! Polysemy and dialogue in advertising reception
Gry Høngsmark Knudsen
Hard-sell and Soft-sell Advertising Appeals with a ‘Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective
Anshu Arora, Ulysses J. Brown III
Moving Beyond Vodka, Vacations, and Viaticals: How The Advocate’s 1992 Redesign Contributed to the Solidification of a New LGBTQ Market Segment
Laurie Phillips
ADText: An Online Curriculum
Public Service Advertising and Propaganda
William M. O’Barr
Volume 13, Issue 1: Regulation in a Globalizing World
Interview with Stephan Loerke
Stephan Loerke, Linda M. Scott
Benetton Backlash: Does controversy sell sweaters?
Kimberly Sugden
Interview with Oliver Gray
Oliver Gray, Linda M. Scott
Interview with Carla Michelotti
Carla Michelotti, Linda M. Scott
ADText: An Online Curriculum
Super Bowl Commercials: America’s Annual Festival of Advertising
William M. O’Barr
Volume 12, Issue 4: U.S. Perspective on Advertising Regulation
Articles
The Little Old Lady Has Teeth: The U.S. Federal Trade Commission and the Advertising Industry, 1970–1973
Molly Niesen
Interview with Lee Peeler
Lee Peeler, Linda M. Scott
Self-Regulation Case Examples
Reebok EasyTone Women’s Footwear Case
Kimberly-Clark Viva Paper Towels Case
Classic Campaigns
Shooting Marbles: Another Look at the Landmark Campbell Soup Deceptive Advertising Case
Linda M. Scott
ADText: An Online Curriculum
Niche Markets: Gay Consumers
William M. O’Barr
Volume 12, Issue 3: Advertising Issues Affecting Women
Interview with Mary Wells
Mary Wells, Linda M. Scott
Interview with Linda Sawyer
Linda Sawyer, Linda M. Scott
Interview with Jo Ann Ross
Jo Ann Ross, Linda M. Scott
Advertising in Life Magazine and the Encouragement of Suburban Ideals
Rebecca Centanni
ADText: An Online Curriculum
Hollywood Looks at Advertising
William M. O’Barr
Volume 12, Issue 2: (Re)creating Cultural Models of Motherhoods in Contemporary Advertising
Mothering Daughters and the Fair and Lovely Path to Success
Rachana Johri
Motherhood in Black and Brown: Advertising to U.S. Minority Women
Elizabeth C. Hirshman
Through Mother’s Eyes: Ideology, the “Child” and Multiple Mothers in U.S. American Mothering Magazines
Daniel Thomas Cook
Motherhood, Advertising, and Anxiety: A Cross-Cultural Perspective on Danonino Commercials
Alexandre Coutant, Valérie-Inés de La Ville, Malene Gram, Nathalie Boireau
“(Re)covering” the Spectacular Domestic: Culinary Cultures, the Feminine Mundane, and Brand Nigella
Douglas Brownlie, Paul Hewer
ADText: An Online Curriculum
Sex and Advertising
William M. O’Barr
Volume 12, Issue 1: Three Original Pieces
Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women
Jean M. Grow, Sheri J. Broyles
The Curious Tale of the Polish Plumber: Rebranding Nations for New Social and Political Situations
Jeffrey K. Johnson
Filling a Vacuum: A Review of Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America (University of Pennsylvania Press) by Lawrence R. Samuel
Linda M. Scott
ADText: An Online Curriculum
Suggestions for Further Reading
William M. O’Barr
Volume 11, Issue 4: Taboo Topics
Re-Cycling: Reducing and Reusing Euphemism in Kotex’s Latest Campaign
Caitlin Ryus
The Imageries of Menstruation in Sanitary Napkin Ads: Representation and the Practice of Discourse as a Marketing Strategy
Umme Busra Fateha Sultana
Improving the Lives of African Women: Procter & Gamble “No Check No Stain” Campaign for Always Sanitary Pads
Onur Yaprak
An Odor of Racism: Vaginal Deodorants in African-American Beauty Culture and Advertising
Michelle Ferranti
ADText: An Online Curriculum
Mad Men: Gender, Race, Ethnicity, Sexuality, and Class
William M. O’Barr
Creativity in Advertising
William M. O’Barr
Volume 11, Issue 3: Advertising and the Global Music Explosion, Part 2
Interview with Ira Antelis
Ira Antelis, Linda M. Scott
Interview with Keith D’Arcy
Keith D’Arcy, Linda Scott
Interview with Adam Dorn
Adam Dorn, Alan Bradshaw
Volume 11, Issue 2: Advertising and the Global Music Explosion, Part 1
The Rise of the Jingle
Timothy D. Taylor
Interview with Josh Rabinowitz
Josh Rabinowitz, Linda M. Scott
Roundtable with Human Music and Sound Design
Marc Altshuler, Andy Bloch, Morgan Visconti, Gareth Williams, Linda M. Scott
ADText: An Online Curriculum
The Rise and Fall of the TV Commercial
William M. O’Barr
Volume 11, Issue 1: Hybridity and Identity
A Typology of Men’s Conceptualizations of Ideal Masculinity in Advertising
Linda Tuncay Zayer
Assimilating the Queers: Representations of Lesbians, Gay Men, Bisexual, and Transgender People in Mainstream Advertising
Wan-Hsiu Sunny Tsai
The Emerging Hybrid Images of Women in China: The Portrayal of the New Woman in Chinese Local and International Magazine Advertising
Kavita Karan, Yang Feng
Future Sex: Cyborg Bodies and the Politics of Meaning
Norah Campbell
ADText: An Online Curriculum
A Brief History of Advertising in America
William M. O’Barr
Volume 10, Issue 4: Religion and Commerce
Service Provider Use of Christian Religious Messages in Yellow Pages Advertising
Diane Halstead, Paula J. Haynes, Valerie A. Taylor
Bargaining with God: Religion, Advertising, and Commercial Success in Kenya
Catherine Dolan, Mary Johnstone-Louis
Magic and Merchandise: Spiritual Shopping in Glastonbury
Pauline MacLaran, Linda M. Scott
Islamic Brands Ready for Takeoff
Paul Temporal
Volume 10, Issue 3: Four Original Works
Rare Birds: Why So Few Women Become Ad Agency Creative Directors
Karen Mallia
Stuff History: The Past as a Resource in the Production of Advertising Material
Jacqueline Dickenson
The Mother’s Gaze and the Model Child: Reading Print Ads for Designer Children’s Clothing
Chris Boulton
J. Walter Thompson and the Creation of the Modern Advertising Agency
Stephen Gennaro
Volume 10, Issue 2: Advertising and Advertisers During/After World War II
To What Extent Did American Corporations Publish “Brag Ads” During World War II?
Ric Jensen, Christopher Thomas
“I’m Saying This for Uncle Sam!”: How Corporations Used Images of Family to Help Fund World War II
Yoon-Joo Lee, Naeemah Clark
Warring Images: Fashion and the Women’s Magazines 1941-1945
Linda M. Scott
Promoting Consumerism in West Germany During the Cold War: An Agency Perspective
Frauke Hachtmann
ADText: An Online Curriculum
Media and Advertising
William M. O’Barr, Rishad Tobaccowala, John Partilla, Irwin Gotlieb
Volume 10, Issue 1: New Technology and a New Generation
Talent Shift: A New Generation of Professionals Means a New Profession in the Making
Deborah Morrison
JetBlue Roundtable
Ty Montague, Rosemarie Ryan, Kristina Lenz, Linda M. Scott
R/GA Roundtable
Nick Law, Chloe Gottlieb, Jay Zasa, Barry Wacksman, Linda Scott
The Collaborative Roles of the Designer, the Marketer, and the Consumer in Determining What is Good Design
Lawrence L. Garber Jr., Eva M. Hyatt, Ünal Ö. Boya
Volume 9, Issue 4: Mad Women? Marketing the Age of the Female Economy
Dove Campaign Roundtable
Daryl Fielding, Dennis Lewis, Mel White, Alessandro Manfredi, Linda Scott
Reaffirming the Ideal: A Focus Group Analysis of the Campaign for Real Beauty
Julie-Ann Scott, Nicole E. Cloud
Interview with Janet Riccio
Janet Riccio, Linda Scott
The Fabulous Fifties: Selling Mr. and Mrs. Consumer
Juliann Sivulka
ADText: An Online Curriculum
Children and Advertising
William M. O’Barr
Global Advertising
William M. O’Barr, Shelly Lazarus, Marcio Moreira
Volume 9, Issue 3: Current Issues in Irish Advertising
Six Cultural Contradictions in Twenty-First Century Ireland
John Fanning
Interview with Harry Bradshaw
Harry Bradshaw, Linda Scott
A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field
Aidan Kelly, Katrina Lawlor, Stephanie O’Donohoe
“Liquid Modernity” and Irish Identity: Irishness in Guinness, Jameson, and Ballygowan Advertisements
Carmen Kuhling
ADText: An Online Curriculum
Advertising in India
William M. O’Barr
Volume 9, Issue 2: Current Issues in Indian Advertising
Obsessions with Fair Skin: Color Discourses in Indian Advertising
Kavita Karan
All’s Fair in Love and Cream: A Cultural Case Study of Fair & Lovely in India
Natasha Shevde
Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India
Julien Cayla, Nandita Chalam
Following the Endorser’s Shadow: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male
Julien Cayla
ADText: An Online Curriculum
Advertising in Brazil
William M. O’Barr
Volume 9, Issue 1: CARE “I Am Powerful” Campaign
Repositioning the CARE Brand, “I Am Powerful”
Roundtable on the CARE “I am Powerful” Campaign
Adam Hicks, Linda Cronin, Beth Meyer, Linda M. Scott, Sylvia Lim
An Unlikely Advocate for Women: One Man’s Story of Transformation
Faustin Ntiranyibagira, Jean Nimubona
Starbucks Spreads the Spirit of Giving with CARE
Sandra Taylor
Volume 8, Issue 4: Advertising and the Rise of Market Society in Europe
On the Cusp of Postwar Modernization: Americanization, International Culture, and Gender Roles in Finnish Commercials, 1955–1975
Jukka Kortti
Meet the “New” Europeans: EU Accession and the Branding of Bulgaria
Nadia Kaneva
The Age of Affluence
Tony Judt
The Hummer: Myths and Consumer Culture (review)
Marius K. Luedicke
Advertising and Society: An Online Curriculum
Creativity in Advertising
William M. O’Barr
Volume 8, Issue 3: Advertising, Change and Challenge
Advertising and Universal Compatibility: Does the Advertising Industry Have a Moral Conscience?
Tim Love
Dealing with Depression: Australia’s Advertising Industry in the 1930s
Robert Crawford
Advertising and Society: An Online Curriculum
Ethics and Advertising
William M. O’Barr
Advertising in China
William M. O’Barr
Volume 8, Issue 2: Rethinking Sex in Advertising
The Man Behind Abercrombie and Calvin Klein’s Sexy Ad Campaigns: Tom Reichert (University of Georgia) Interviews Sam Shahid
Sam Shahid, Tom Reichert
Does Sex in Advertising Work?: A Review of Scholarly Research Informed by Professional Opinion
Tom Reichert
Consumer Responses to Gay-Themed Imagery in Advertising
Joe Bob Hester, Rhonda Gibson
Nowadays
Anne Hollander
Volume 8, Issue 1: Advertising in China
The Evolution of Chinese Advertising Law: A Historical Review
Zhihong Gao
That Which We Call a Rose in Chinese Would Smell as Sweet?
Nader T. Tavassoli
Multinational Corporations’ Controversial Ad Campaigns in China–Lessons from Nike and Toyota
Fengru Li, Nader H. Shooshtari
Advertising and Society: An Online Curriculum
The Management of Brands
William M. O’Barr
Volume 7, Issue 4: Young Mothers Talk Back: The Second of Two Special Issues on Advertising and Motherhood
The Road to Motherhood
Thyra Uth Thomsen, Elin Brandi Sørensen
Advertising and Society: An Online Curriculum
The Role of Research in Advertising
William M. O’Barr
Multiculturalism in the Marketplace: Targeting Latinas, African-American Women, and Gay Consumers
William M. O’Barr
Volume 7, Issue 3: Young Mothers Talk Back: The First of Two Special Issues on Advertising and Motherhood
On Becoming a Cyborg and Paying for It: Invocations of Motherhood in the IVF Industry
Susi Geiger
Does My Bump Look Big in This?
Lisa O’Malley, Lisa O’Malley
Yummy Mummies: The Clamor of Glamour in Advertising to Mothers
Stephanie O’Donohoe, Stephanie O’Donohoe
The Changing Image of Women in American Society: What Do Pregnant Women Represent in Advertising?
Susan Dobscha, Susan Dobscha
Advertising and Society: An Online Curriculum
Advertising and Christmas
William M. O’Barr
The Interpretation of Advertisements
William M. O’Barr
Volume 7, Issue 2: Progressive Images of Women
Selling Truth: How Nike
Jean Grow, Joyce M. Wolburg
Market Feminism: The Case for a Paradigm Shift
Linda M. Scott
Still Miss Understood: She
Cheryl Berman, Denise Fedewa, Jeanie Caggiano
On the Go with Phoebe Snow: Origins of an Advertising Icon
Margaret Young
Advertising and Society: An Online Curriculum
Public Service Advertising
William M. O’Barr
Representations of Masculinity and Femininity in Advertising
William M. O’Barr
Volume 7, Issue 1: The Many Faces of Materialism
An Anthropology of Goods
Michael Schudson
Advertising Success Through Consumption: 1900–1929
Monica Brasted
Equal in Every Way: African Americans, Consumption and Materialism from Reconstruction to the Civil Rights Movement
Jason Chambers
MasterCard Roundtable: The “Priceless” Campaign
Craig Bagno, Amy Fuller, Joyce King Thomas, John Kottmann, Linda M. Scott
On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy
Patrick T. Vargas, Sukki Yoon
Advertising and Society: An Online Curriculum
High Culture/Low Culture: Advertising in Literature, Art, Film, and Popular Culture
William M. O’Barr
The Advertising Profession in the Public’s Eye
William M. O’Barr
Volume 6, Issue 4: The Investigation of Advertising as a Cultural Form
Advertising and the Querulous Canvas: Reflections on the Boundary between Art and Commerce: An Essay
Linda M. Scott
Roundtable on Advertising as a Cultural Form
Edward F. McQuarrie, Linda M. Scott, John F. Sherry, Melanie Wallendorf
Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarchy
James B. Twitchell
This is Not an Ad: The Post-Mortise Stage of Advertising
Robert Goldman
The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999
Barbara J. Phillips, Edward F. McQuarrie
Advertising and Society: An Online Curriculum
“Subliminal” Advertising
William M. O’Barr
Volume 6, Issue 3: Three Original Articles
Overexposed: Issues of Public Gender Imaging
Pamela Morris
Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign
Tyson Smith
Consumer Citizenship, Nationalism, and Neoliberal Globalization in Turkey: The Advertising Launch of Cola Turka
Derya Ozkan, Robert John Foster
Introducing – Advertising and Society: An Online Curriculum
What Is Advertising?
William M. O’Barr
A Brief History of Advertising in America
William M. O’Barr
Volume 6, Issue 2: Race and Ethnicity
Roundtable Issue: Conversations about Race and Ethnicity in Advertising
Fath Davis Ruffins, Bernadette Marie Calafell, William M. O’Barr, Jack Tchen, Zan Ng, Jennifer Mak
Volume 6, Issue 1: Pop Music, Religious Imagery and Sports Imagery in Advertising
An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?
David Allan
Spirituality that Sells: Religious Imagery in Magazine Advertising
Rick Clifton Moore
Batting and Buying: Cricket as a Visual Metaphor in Indian Advertising
Rohitashya Chattopadhyay
Volume 5, Issue 4: Two Original Articles and Roundtable on Advertising and New Masculinities
The Reframing of Traditional Cultural Values: Consumption and World War I
Monica Brasted
Does Media Literacy Work? An Empirical Study of Learning How to Analyze Advertisements
Renee Hobbs
Roundtable on Advertising and the New Masculinities
William M. O’Barr, Doug Cameron, Michael Paxton, Peter Geary, Sherry Nemmers, Michael Wilke, Michael S. Kimmel, Tyson Smith, Simon Bowden
Volume 5, Issue 3: Connections of Advertising to Society and Culture
Marketing Everyday Life: The Postmodern Commodity Aesthetic of Abercrombie & Fitch
Stephen M. Engel
The Quest for National Identity and Visual Sovereignty in Trinidad and Tobago Television Advertising
Susan McFarlane-Alvarez
Gender Role Sterotyping in Television Commericials — The Case of Singapore
Chun Wah Lee
Volume 5, Issue 2: Three Original Articles
The Sex of Food and Ernest Dichter: The Illusion of Inevitability
Katherine Parkin
Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II
Mark R. Grandstaff
What is an Infomercial?
Wayne Hope, Rosser Johnson
Volume 5, Issue 1: Approaches to Analyzing Advertisements
Roundtable on Approaches to the Analysis of Advertisements
Robin M. Akert, Andy Berndt, Paul Kurnit, Robert Goldman, Douglas B. Holt, Craig Markus, William M. O’Barr, Lisa Penaloza, Tom Reichert, Fath Davis Ruffins
Volume 4, Issue 4: Women in Advertising
Interview with Gloria Steinem
Gloria Steinem, Linda M. Scott
Interview with Denise Fedewa
Denise Fedewa, Eileen Fischer
Interview with Liz Schroeder and Margie Goldsmith
Liz Schroeder, Margie Goldsmith, Peggy J. Kreshel
Interview with Mary Lou Quinlan
Mary Lou Quinlan, Linda M. Scott
Volume 4, Issue 3: The Practice of Advertising
The Emergence of Discursive Conventions in Presidential Advertising
William L. Benoit
What’s in a Name? On China’s Search for Socialist Advertising
Zhihong Gao
Interview with Stephen King
Stephen King, William M. O’Barr
Volume 4, Issue 2: Masculinity and Advertising
Interview with Michael Kimmel
Michael S. Kimmel, William M. O’Barr
Interview with Scott Cromer
Scott Cromer, Craig Thompson
Interview with Steven Jackson
Steven Jackson, Douglas B. Holt
Volume 4, Issue 1: Advertising in Other National Contexts
The Future of Foreign Advertising in China: The Lessons of History
Zhihong Gao
The Paradox of Plenty: The Advertising Council and Post-Sputnik Crisis
Robert H. Zieger
Volume 3, Issue 3/4: Teaching about Advertising
Roundtable on Teaching about Advertising: Thoughts and Experiences
Linda M. Scott, Paula Alex, Arlene M. Davila, Robert Goldman, Peggy J. Kreshel, William M. O’Barr, Jef I. Richards, Susan Smulyan
Volume 3, Issue 2: Critics of Advertising
Interview with Wilson Bryan Key
Wilson Bryan Key, Stuart Ewen
Interview with Sut Jhally
Sut Jhally, William M. O’Barr
Interview with Michael Wilke
Michael Wilke, William Mazzarella
Volume 3, Issue 1: Values in Advertising
Roundtable on Values in Advertising
Stuart Ewen, Rich Goldstein, Fred Irwin, William M. O’Barr, Cynthia Round, Juliet Schor, Linda M. Scott
Volume 2, Issue 4: The Creative Process in Advertising
Scholar-Practitioner Dialogues: Three Scholars Interview Advertising Professionals About the Origins of Creative Ideas and Their Ultimate Realization in Advertisements
Interview with Nina DiSesa
Nina DiSesa, Robin M. Akert
Interview with Amil Gargano
Amil Gargano, Scott Ellsworth
Interview with Paul Cappelli
Paul Cappelli, William M. O’Barr
Volume 2, Issue 3: Advertising and September 11th
Roundtable on Advertising and the September 11th Disaster
Steve Barnett, Michael Sennott, Edward Vick, Marcio Moreira, Sut Jhally, T. J. Jackson Lears, Charles Piot
Volume 2, Issue 2: Original Contributions
Original Article: The Role of Advertising in Its Relationship to the War Effort in the 1940s
The “Salesmanship of Sacrifice”: The Advertising Industry’s Use of Public Relations During the Second World War
Inger L. Stole
Scholar-Practitioner Dialogues: Three Scholars Interview Advertising Professionals About Children, Globalization, and Research
Interview with Doug Porter
Douglas Porter, Anne Allison
Interview with Myra Stark
Myra Stark, Robert John Foster
Interview with Paul Kurnit
Paul Kurnit, William M. O’Barr
Volume 2, Issue 1: A Comprehensive Bibliography of Advertising and Society, 1980-2000
A Comprehensive Bibliography of Advertising and Society, 1980-2000: View complete list
A Comprehensive Bibliography of Advertising and Society, 1980-2000: View by sub-categories
A Comprehensive Bibliography of Advertising and Society, 1980-2000: Current Databases in the Area of Advertising and Society
Volume 1, Issue 2: Political Advertising
Roundtable on Political Advertising
Jerry Della Femina, Donny Deutsch, Stuart Ewen, Montague Kern, Burt Manning, David L. Paletz, Randall Rothenberg, Fath Davis Ruffins, James B. Twitchell
Volume 1, Issue 1: An Anthology of Scholarship about Advertising and Society
Historical Perspectives
Materialism and the Modern U.S. Christmas
Russell W. Belk
From Salvation To Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930
T. J. Jackson Lears
Advertisements as Social Tableaux
Roland Marchand
Reflecting on Ethnic Imagery in the Landscape of Commerce, 1945-1975
Fath Davis Ruffins
What Is Advertising? (and/or Social Consequences of Advertising)
Advertising as Religion: The Dialectic of Technology and Magic
Sut Jhally
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
Richard W. Pollay
The History and Development of Advertising
Frank Presbrey
Advertising as Capitalist Realism
Michael Schudson
“But first, a word from our sponsor”
James B. Twitchell
Advertising: the Magic System
Raymond Williams
Advertising and Consumerism
Marketing Eight Hidden Needs
Vance Oakley Packard
I’m the Greatest, Yes Sirree, That’s All You’ll Ever Hear from Me!, and: Falsity without Deception: As Possible As the Law Says, but Not As Probable
Ivan L. Preston
Subliminal Advertising
The Mass Media’s Illusion of Reality
Wilson Bryan Key
Can’t Ignore Subliminal Ad Charges
Jack Haberstroh
Comparative Perspectives
“No, No” to Making a Cake in a Rice Cooker: Modernization Is Not Synonymous With Westernization
George Fields
Print Advertisements and Nation Making in Metropolitan Papua New Guinea
Robert John Foster
The Content and Consumption of Advertisements
Daniel Miller
The Airbrushing of Culture: An Insider Looks At Global Advertising
Marcio Moreira, William M. O’Barr
Marketing Perspectives
Viewer Miscomprehension of Televised Communication: Selected Findings
Jacob Jacoby, Wayne D. Hoyer
Relatedness, Prominence, and Constructive Sponsor Identification
Gita Venkataramani Johar, Michel Tuan Pham
A Model For Predictive Measurements of Advertising Effectiveness
Robert J. Lavidge, Gary A. Steiner
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Andrew A. Mitchell, Jerry C. Olson
How Advertising Works: A Planning Model. .. putting it all together
Richard Vaughan
Interpreting Advertising
A Currency Of Signs
Judith Williamson
