Ad Women

By Juliann Sivulka

Read the behind-the-scenes story of how women precipitated a sea change in the ad profession while revolutionizing the business of selling products to consumers around the globe.

Chapter 10: The Third Wave of Ad Women >>

From Ad Women: How They Impact What We Need, Want, and Buy (Prometheus Books, 2009). Reprinted by permission of the publisher. Click here for further information.

Juliann Sivulka

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation