Advertising to Baby Boomers

Advertising to Baby Boomers

By Chuck Nyren

Chapter 6: “Why Infomercials May Be the New Boomer Advertising”
Chapter 7: “Internet Advertising for Baby Boomers”

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From Advertising to Baby Boomers copyright 2005 by Chuck Nyren. Reprinted by permission of Paramount Market Publishing, Inc., Ithaca, NY. Visitwww.paramountbooks.com for further details.

 

 

Chuck Nyren

Copyright © 2005. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi