Advertising Education, Yesterday – Today – Tomorrow

Advertising Education, Yesterday – Today – Tomorrow

By Billy I. Ross, Anne C. Osborne and Jef I. Richards

Chapter 12: Advertising Education in the Years to Come

An accurate foretelling of the road ahead in ad education would be more luck than prescience…We will nonetheless attempt to draw a vague outline of what might be expected, based on the trends evident in industry as well as in university programs concerned with training students to enter fields associated with marketing communication.

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Billy I. Ross

Copyright © 2006. All rights reserved.

 

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney