Advertising Education, Yesterday – Today – Tomorrow

Advertising Education, Yesterday – Today – Tomorrow

By Billy I. Ross, Anne C. Osborne and Jef I. Richards

Chapter 12: Advertising Education in the Years to Come

An accurate foretelling of the road ahead in ad education would be more luck than prescience…We will nonetheless attempt to draw a vague outline of what might be expected, based on the trends evident in industry as well as in university programs concerned with training students to enter fields associated with marketing communication.

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Billy I. Ross

Copyright © 2006. All rights reserved.

 

Book Excerpts

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group