The Advertising On-Ramp, Getting Your First Advertising Job
The Advertising On-Ramp
Getting Your First Advertising Job
By Belle Frank
The Advertising On-Ramp provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers.
This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields.
This excerpt is printed with permission by Paramount Market Publishing, Inc.
Copyright © 2013 Young & Rubicam, Inc. All rights reserved.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at Advertising Educational Foundation