Brand Busters

Brand Busters

By Chris Wirthwein

7 Common Mistakes Marketers Make

Every day, without knowing it, marketers of all kinds make the same common mistakes and end up destroying their brands. Brand Busters helps readers learn from the slip-ups of others and instructs them on how to avoid mistakes and get on with efficient marketing.

Read Chapter 4: Trying to Please Everyone >>

 
Used by permission. Paramount Market Publishing, 2008.
 

Chris Wirthwein

Copyright © 2008. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi