Latino Boom II, Catch the Biggest Demographic Wave Since the Baby Boom

Latino Boom II
Catch the Biggest Demographic Wave Since the Baby Boom

By Chiqui Cartagena

Latino Boom II delivers — an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer.

Beyond the mind-boggling numbers, this book gives readers insights on the how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption.

Read the Table of Contents and an excerpt from Chapter 8:
The Hispanic Advertising Industry >>


AEF would like to thank Chiqui Cartagena and Worthy Shorts, Inc. for allowing us to share this excerpt with aef.com users.
For further information, or to purchase a copy of Latino Boom II, click here.

 

Chiqui Cartagena

Copyright © 2013 Worthy Shorts, Inc. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi