The Little Blue Book of Marketing

The Little Blue Book of Marketing

By Paul Kurnit and Steve Lance

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan – but often they really have only a budget, a sales goal, or an excuse.

This book shows how to maximize collaboration among all key players in marketing, R&D, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy.

Read highlights from the book >>


AEF thanks the authors for their permission to share book highlights with aef.com users. To purchase a copy of this book, please go to amazon.com.
 

 

Paul Kurnit and Steve Lance

Copyright © 2009. All rights reserved.

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney