Lovemarks: the future beyond brands

Lovemarks: the future beyond brands

By Kevin Roberts

Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers.

Read Chapter 8: All I Have To Do Is Dream >>

 


aef.com is grateful to Kevin Roberts, Saatchi & Saatchi and powerHouse Books for granting us permission to excerpt from Lovemarks, which is available through Amazon.com and fine bookstores.

 

 

 

Kevin Roberts

Copyright © 2004 Saatchi & Saatchi. All rights reserved.

 

Book Excerpts

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group