By Brian Sheehan
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands, which described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion.
This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.
AEF would like to thank Brian Sheehan, powerHouse Books and Saatchi & Saatchi for their permission to share this excerpt with aef.com users. For more details, visit Loveworks site.
Copyright © 2013. All rights reserved.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at Advertising Educational Foundation