Madison Avenue and the Color Line, African Americans in the Advertising Industry

Madison Avenue and the Color Line
African Americans in the Advertising Industry

By Jason Chambers

Blacks positioned themselves for jobs in the advertising industry as experts on the black consumer market, then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional class and to challenge the negative portrayals of blacks in our culture.

 

Read Chapter 3: Civil Rights and the Advertising Industry >>

 

 


“Madison Avenue and the Color Line: African Americans in the Advertising Industry” by Jason Chambers.  Copyright © 2008 University of Pennsylvania Press. All rights reserved. Reprinted by permission of the University of Pennsylvania Press.

 

Jason Chambers

Copyright © 2008 University of Pennsylvania Press. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi