Then We Set His Hair on Fire

Then We Set His Hair on Fire

By Phil Dusenberry

Research, of course, comes in many forms. And they’re all legitimate if they produce valid insights. Everyone works differently at the game of research.

Read Chapter 2: Putting Your Faith in Research >>


Reprinted from Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising, by Phil Dusenberry, by arrangement with Portfolio, a member of Penguin Group (USA) Inc. Copyright (c) Phil Dusenberry, 2005.

Copyright © Phil Dusenberry, 2005. All rights reserved.

Book Excerpts

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group