Shop ‘Til You Drop

Shop ‘Til You Drop

By Arthur Asa Berger

Read Chapter 2: Profiles in Consumption

This book deals with the American passion for consuming, with the fact that on many occasions we shop ’til we drop. Chapter 2 discusses the consumption practices of several important demographic groups, including children, tweens/teens, nationalities.

Read Chapter 2 >>

 


Shop ‘Til You Drop, by Arthur Asa Berger, published by Rowman & Littlefield Publishers, Inc. appears by permission of the publisher. aef.com thanks them for their generosity.

 

Arthur Asa Berger

Copyright © 2005 by Rowman & Littlefield Publishers, Inc. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi