The Breakaway Brand

The Breakaway Brand

By Francis J. Kelly, III and Barry Silverstein

“Just do it.” “Think Different.” “Drivers wanted.” “The #1 ball in golf.” “A Diamond is Forever.” “got milk?” “Priceless.”

Read Chapter 5: Breakaway Campaigns >>


For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.

 

Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.

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