The Breakaway Brand

The Breakaway Brand

By Francis J. Kelly, III and Barry Silverstein

“Just do it.” “Think Different.” “Drivers wanted.” “The #1 ball in golf.” “A Diamond is Forever.” “got milk?” “Priceless.”

Read Chapter 5: Breakaway Campaigns >>


For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.

 

Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.

Book Excerpts

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney