Teen Dating Abuse Campaign

Teen Dating Abuse Campaign

Ad Council

Visit thatsnotcool.com

That’s Not Cool

When the Ad Council and the
Family Violence Prevention Fund wanted to develop a campaign to prevent intimate
dating abuse among teens, they needed to start with a compelling message
precisely targeted to 13- to 17-year-olds. They also knew that success depended on
distributing the message via media that today’s teenagers actively use the most —
websites, videos, text messages, and social networks.

Read the case history

Ad Council

Copyright © 2009. All rights reserved.

Case Histories

"I can honestly say that I learned more in 30 minutes than I learned in 8 weeks of this marketing course."
— Student at Villanova University after AEF sent Speaker from Tierney