Volkswagen Passat The Force

Volkswagen Passat
“The Force”

The Volkswagen Passat had always been a refined sedan that was a clear step above the competition in terms of styling, interior design, and driving dynamics. This is part of what made it such a great success in Europe. In the U.S., however, the Passat wasn’t even on the radar.

Learn how Deutsch created a memorable campaign that surpassed Volkswagen’s key objectives.

Read Case History (pdf)

View creative

Copyright © 2013. All rights reserved.

Case Histories

Are you a prof that wants to see what really goes on in the industry?
Apply for the Visiting Professor Program