XFINITY Celebrate Black TV Campaign

XFINITY
“Celebrate Black TV” Campaign

The challenge was to differentiate XFINITY in the crowded and evolving competitive landscape of entertainment providers. After extensive research was conducted, their key to success would be to position XFINITY as the only cable or satellite brand that understands what African-American entertainment lovers want most: Content that truly represents and celebrates their lives.

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Video:

Scandal Viewing Party


Radio ads:

In Your Hands


Followers


Strides

Thank you to Burrell Communications and Comcast for sharing their story with aef.com users.

Burrell
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Case Histories

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation