|
(07/17/08)
These days consumer brands not only appear on shows, but are also elaborately woven into the plot, with advertisers calling a lot of the shots.
(07/10/08)
The networks are betting on a panoply of pod-busters — unconventional content meant to entice viewers to pay attention during the commercial breaks.
(06/27/08)
Regulators are mostly interested in improving the amount of disclosure advertisers and producers will have to provide for consumers during the TV programs.
(06/25/08)
These days, it’s nearly impossible to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something.
(06/19/08)
Ad campaigns for new medications won't target consumers for six months.
(06/10/08)
While drugmakers generally give their ads to the FDA before running the spots, they have traditionally fought any mandate that the FDA approve an ad before it runs.
(06/03/08)
Marketers like to talk about something called brand “equity,” a combination of familiarity and positive associations that clearly has some sort of value.
(05/21/08)
A recent study revealed that more than two-thirds of gay and lesbian consumers said they were more likely to buy from a company they consider gay-friendly.
(05/19/08)
Most doctors dislike DTC ads, because the campaigns typically place marketing ahead of education.
(05/14/08)
Major woman-targeted media companies are offering more and more touchpoints for their advertisers' brands to integrate into women's lives, from online games to experiential efforts.
(05/08/08)
Damned if you do: Cause efforts become ammo for the critics.
(04/30/08)
Advertisers are creating more quirky inserts for magazines, from samplings of shampoo and perfume to bits of music and taste strips.
(04/28/08)
Companies experiment with an age-old advertising tactic to DVR-proof their messages.
(04/17/08)
Bashing fathers and husbands isn't the right way for marketers to sell products.
(03/24/08)
Web companies in the advertising business have spent the last few years busily courting advertising agencies to persuade them to shift their clients’ ad dollars to the Internet.
(03/20/08)
Any web ad is more addressable, more measurable than its equivalents in broadcast and print, but, at the same time, there are big questions about how to measure them.
(03/14/08)
Setting up dad as the punch line is easy in a world where taboos have vanished and entertainment sells everything.
(03/13/08)
Anybody who searches for information on such disparate topics as iron supplements, airlines, hotels and soft drinks may see ads for those products and services later on.
(03/06/08)
Touting programs that benefit humanity offers big payoff for marketers.
(03/04/08)
|
Print Version