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This book describes 54 Things Every Advertising & Marketing Professional
Should Know. If you work in an advertising or marketing agency, or in any other
professional service firm, this book is for you. New and veteran account executives
will find it indispensable, as will anyone else who works with clients.
Read the Afterword:
What Makes a Great Account Person?
About the Author: Robert Solomon is a co-founder and managing partner of Gardner
Nelson Solomon, the direct marketing arm of Gardner Nelson & Partners. You
can reach him at robert.solomon@gardner-nelson.com.
© 2003 Dearborn Trade Publishing. Quantity discounts available. For more
information call 1 800-621-9621 Ext. 4444 or visit www.dearborntrade.com.
Robert Solomon
Copyright © 2003 Dearborn Trade Publishing. All rights reserved.
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