Then We Set His Hair on Fire

By Phil Dusenberry

Read Chapter 2: Putting Your Faith in Research (pdf) Research, of course, comes in many forms. And they're all legitimate if they produce valid insights. Everyone works differently at the game of research.

Reprinted from Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising, by Phil Dusenberry, by arrangement with Portfolio, a member of Penguin Group (USA) Inc. Copyright (c) Phil Dusenberry, 2005.

Phil Dusenberry

Copyright © Phil Dusenberry, 2005. All rights reserved.