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Chapter 12: Advertising Education in the Years to
Come
An accurate foretelling of the road ahead in ad education would be
more luck than prescience...We will nonetheless attempt to draw a vague
outline of what might be expected, based on the trends evident in industry
as well as in university programs concerned with training students to
enter fields associated with marketing communication.
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Billy I. Ross
Copyright © 2006. All rights reserved.
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