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This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company's "Whiff Factor", by going through an elemental analysis of the many facets of implementation.
Read Chapter 10: What's Your Whiff Factor?
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From Whiff! The Revolution of Scent Communication in the Information Age by C. Russell Brumfield.
Reprinted with permission from the publisher, Quimby Press. Copyright 2008.
C. Russell Brumfield
Copyright © 2008. All rights reserved.
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