Paid Attention, Innovative Advertising for a Digital World
Innovative Advertising for a Digital World
By Faris Yakob
Acting as a guide to modern advertising ideas, this book explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Excerpt includes mini case studies for World Wildlife Fund (WWF), airline Virgin America, and the Doritos’ Crash the Super Bowl campaign.
Selected chapter: Do things, tell people: How to behave in a world of infinite content
Copyright © 2015. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi