Paid Attention, Innovative Advertising for a Digital World
Innovative Advertising for a Digital World
By Faris Yakob
Acting as a guide to modern advertising ideas, this book explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Excerpt includes mini case studies for World Wildlife Fund (WWF), airline Virgin America, and the Doritos’ Crash the Super Bowl campaign.
Selected chapter: Do things, tell people: How to behave in a world of infinite content
Copyright © 2015. All rights reserved.
"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group