AEF Symposia

Each year the AEF hosts a special symposium as part of the ANA’s prestigious Masters of Marketing Conference. This thought leadership showcase brings together leading academics and elite industry professionals to discuss hot topics on campuses and in conference rooms. The conversations are always provocative and offer an open and unbiased view of groundbreaking marketing concepts, practices and issues.

Past symposia have covered such topics as crowd sourcing, gender bias, the agency of the future and building the next generation of marketers. Leading marketers are tapped to provide compelling keynote addresses and our high-profile panels offer further insights into what’s happening in academia and the industry.

AEF Symposium will be held on Wednesday, October 4, 2017. This year’s ANA Masters of Marketing Conference is scheduled for October 4-7, 2017 at the Marriott Orlando World Center, Orlando, FL.

 

Previous topics


2016: The Talent Disconnect: Building the Next Generation of Marketers
Keynote Speaker: Chris Macdonald, President, McCann North America
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2015: Make Love, Not Ads: How New World Brand Connections are Beating Old World Advertising
Keynote Speaker: David Jones, Founder, You & Mr Jones
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2014: Reimagining The Agency of the Future
Keynote Speaker: Pat Lafferty, CEO, BBH North America
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2013: The Elusive Audience: The Power of Creating Meaningful Connections
Keynote Speaker: David Eastman, CEO, JWT North America
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2012: Consumers In Charge: Crowd Sourcing & Social Networking
Keynote Speaker: Andrew Benett, Arnold Worldwide
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2011: Topic area: Ethics and Creativity in Branded Content
Keynote Speaker: Kevin McAuliffe, VP, Branded Entertainment Group, NBC Universal Cable Entertainment
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2010: Advertising and the Asian American Community: Capture a Market Opportunity
Keynote Speaker: Neil Golden, Chief Marketing Officer, McDonald’s USA
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2006: Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer
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2005: The Advertising Industry’s Commitment to Social Responsibility and Children’s Health and Wellness
Keynote Speaker: Keith Reinhard, Chairman, DDB Worldwide Communications Group
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2004: The New Femininity
Keynote Speaker: Val Ackerman, President, WNBA
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2003: How is Advertising Shaping the Image of Women?
Keynote Speaker: Gloria Steinem, Editor, Ms. Magazine
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"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at Advertising Educational Foundation