AEF Symposia

Each year the AEF hosts a symposium at ANA’s prestigious Masters of Marketing Conference. This thought leadership showcase brings leading academics and industry elite together to discuss a topic that is hot on campuses and in conference rooms. Our conversations are always provocative and offer an open and unbiased view. Past symposia have covered such topics as crowd sourcing, gender bias and the agency of the future.

Our 2016 symposium was The Talent Disconnect: Building the Next Generation of Marketers. Chris Macdonald, President McCann North America, delivered a compelling keynote speech. Our high profile panel offered further insights on what’s happening today in academia and the industry, including first-hand experience by two recent college graduates:
Professor Ravi Dhar, Yale University School of Management
Renetta McCann, Chief Talent Officer, Communications NA, Leo Burnett USA
Eljay Feuerman, National Millennial Community
Veronica Mingrone, National Millennial Community

Paul Kurnit, PS Insights/Pace University was our moderator.

Stay tuned for 2017 Symposium details.

 

Previous topics

View agenda, bios and videotaped remarks


2016: The Talent Disconnect: Building the Next Generation of Marketers
Keynote Speaker: Chris Macdonald, President, McCann North America
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2015: Make Love, Not Ads: How New World Brand Connections are Beating Old World Advertising
Keynote Speaker: David Jones, Founder, You & Mr Jones
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2014: Reimagining The Agency of the Future
Keynote Speaker: Pat Lafferty, CEO, BBH North America
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2013: The Elusive Audience: The Power of Creating Meaningful Connections
Keynote Speaker: David Eastman, CEO, JWT North America
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2012: Consumers In Charge: Crowd Sourcing & Social Networking
Keynote Speaker: Andrew Benett, Arnold Worldwide
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2011: Topic area: Ethics and Creativity in Branded Content
Keynote Speaker: Kevin McAuliffe, VP, Branded Entertainment Group, NBC Universal Cable Entertainment
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2010: Advertising and the Asian American Community: Capture a Market Opportunity
Keynote Speaker: Neil Golden, Chief Marketing Officer, McDonald’s USA
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2006: Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer
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2005: The Advertising Industry’s Commitment to Social Responsibility and Children’s Health and Wellness
Keynote Speaker: Keith Reinhard, Chairman, DDB Worldwide Communications Group
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2004: The New Femininity
Keynote Speaker: Val Ackerman, President, WNBA
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2003: How is Advertising Shaping the Image of Women?
Keynote Speaker: Gloria Steinem, Editor, Ms. Magazine
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"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at Advertising Educational Foundation