2003 Symposium

How is Advertising Shaping the Image of Women?

First Annual AEF Symposium on Women in Advertising

Keynote Speaker: Gloria Steinem

Agenda

Where Do We Begin?

Paula Alex, Managing Director, Advertising Educational Foundation
Linda Scott, Ph.D., Symposium Chair, University of Illinois

How Has Advertising Supported the Women’s Movement? Advertising for Social Change: Early Feminists in the Profession

Jennifer Scanlon, Ph.D., Bowdoin College

The Cause of Women in Advertising

Cheryl Berman, Chief Creative Officer, Leo Burnett USA

Can There Be Feminism in Advertising?

Judy Lotas, Partner, LPNY Ltd.

Are We Starving to be Perfect? Wish List for My Daughter: How Image-Makers Can Help Make Things Better for Girls (and Boys) in the Twenty-first Century

Susan Bordo, Ph.D., University of Kentucky

Body Image, Eating Problems, and Media

Linda Smolak, Ph.D., Kenyon College

Can Advertising and Activism Work Together?

Gloria Steinem, Editor, Ms. magazine

Barbies and Boycotts: A Third Wave of Feminism

Amy Richards, from “Ask Amy”, author of Manifesta: Young Women, Feminism, and the Future

Women of Color in Advertising

Fay Ferguson, Managing Director, Burrell Communications

What do Women in Advertising Think?

Anne Dooley, EVP Client Service Director, BBDO/Chicago, Moderator
Cheryl Greene, Managing Partner, Chief Strategy Officer, Deutsch, Inc.
Jan Murley, former Marketing Director, Hallmark Cards
Tonise Paul, President & CEO, BBDO/Chicago

Date: October 18, 2003
Venue: Northwestern University, Chicago

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at Advertising Educational Foundation