The Advertising Industry’s Commitment to Social Responsibility and Children’s Health and Wellness
AEF 2005 Annual Symposium
The Advertising Educational Foundation (AEF) hosted its Annual Symposium during Advertising Week 2005. Keith Reinhard, Chairman, DDB Worldwide Communications Group Inc., provided an overview followed by the keynote address. Two panels raised the discourse on the subject of social responsibility of the advertising industry and the critically important issue of children’s health and wellness. A panel of top marketers, moderated by Keith Reinhard, focused on the socially important role of advertising to their businesses.
A second panel, moderated by Paul Kurnit, President, KidShop and Kurnit Communications (Member, Institute of Medicine Committee on Food Marketing and the Diets of Children and Youth), included experts from the industry, academia and government. They discussed the role of advertising and marketing relative to children’s health and wellness.
Keith Reinhard, Chairman, DDB Worldwide Communications Group, Inc.
Panel I — Moderated by Keith Reinhard
S. Murray Gaylord, Vice President of Brand Marketing, Yahoo! Inc.
Alan Hassenfeld, Chairman, Hasbro, Inc.
Brock Leach, Senior Vice President of New Growth Platforms & Chief Innovations Officer, PepsiCo
Brian D. Perkins, Corporate Vice President, Corporate Affairs, Johnson & Johnson
Jackie Woodward, Vice President of Global Marketing, McDonald’s
Panel II– Moderated by Paul Kurnit, President, KidShop and Kurnit Communications
Peggy Conlon, President & CEO, The Advertising Council
James R. Guthrie, President & CEO, National Advertising Review Council
Carla Michelotti, EVP, General Counsel, Leo Burnett Worldwide
Juliet Schor, Ph.D., Professor of Sociology, Boston College
Faye Wong, Director, VERB Campaign, Centers for Disease Control & Prevention
Date: Thursday, September 29, 2005
Venue: Reuters Building, Midtown Manhattan
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi