2013 Symposium Video Footage

The Elusive Audience: The Power of Creating Meaningful Connections

Welcome

Paul Kurnit – Clinical Professor of Marketing, Pace University; CEO, PS Insights


Keynote Speaker:

David Eastman – CEO, JWT North America


Panelists:

Louis Maldonado – Partner and Managing Director, d exposito & Partners


Joyce King Thomas – President, McCann XBC


Marian Salzman – CEO, Havas PR


Participant Discussion

2013 Symposium

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi