2017 Symposium Video Footage

Brands in Crisis: Authenticity, Relevance and the Quest for Safety

Welcome
Paul Kurnit – Clinical Professor of Marketing, Pace University; President, PS Insights


Scott Hagedorn – CEO, Hearts & Science


Keynote Q&A:


Panelists:

Arvind Raman – Senior Brand Journalist, McCann Truth Central


Erik Geisler – Director of US Agency, Facebook


Professor George Newman – Yale University


Panel Discussion and Q&A

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi