MADE Online

Welcome to the MADE Online community page, where you’ll find open access to career and industry resources, virtual events, certification programs, and mentorship opportunities. We encourage all students from all backgrounds to take advantage of these resources to learn about the industry, regardless of whether you have an internship through the MADE Program or not.

Despite all that’s happening in the world right now, it’s still an incredibly exciting time to join this industry. As brands respond to rapidly changing technology, an ever-complex society, and a challenging global health & economic crisis, we need your voice, your talent and your passion now more than ever.

Thank you for visiting this page and for your interest in our industry. We’re so excited to have you join us. Check this page often for new programs, resources and updates.

 


MADE Summer Web Series

Throughout the summer we will feature live web sessions with leaders in the marketing and advertising industry. Top executives will share their insights and advice to students as they take the first steps in their careers. Every session will feature a Q&A segment so be prepared to come off mute to talk directly to a CMO, agency leader or recruiter!

If you weren’t able to attend a particular session, don’t worry – everything has been recorded and archived on our site for full access.
Visit MADE Summer Web Series Archives >>
 

MADE Summer Web Series 2021 Schedule

All times Eastern

Emily Pachuta - 2021 MADE Web Series

Creativity and Data: Essential Ingredients for an Optimal User Experience

Emily Pachuta
Chief Marketing and Analytics Officer, Americas
Invesco

Wednesday, 7/21 at 6pm ET

Register now >>

IAB logo

Day in the Life of an Ad at Snapchat

Thursday, 7/22 at 7pm ET

Register now >>


AEF x IBM Case Competition

Gain hands-on marketing & advertising experience with one of the world’s leading technology companies. During this competition, you’ll have the opportunity flex your creative skills and work on a team to help IBM bring their client success stories to life through campaigns, brand activations and marketing strategies.

This is a phenomenal opportunity to build your network & resume, practice your public speaking and time management skills, and get directly in front of executives and recruiters at IBM.

Kick-off session: August 3rd from 3-4pm ET
First round of presentations: August 11th – each team will have 10 minutes to pitch their idea. Time slots will be assigned at a later date.
Final presentations: August 12th from 3-4pm ET.

Apply here now. Deadline to apply is July 19th at 5pm ET. Teams will be randomly assigned and informed of their assignment at a later date.

**Please note: if you apply, you MUST be able to attend sessions on all three dates/times listed above. Do not apply if you feel you are unable to commit.


MADE Mentorship Matching Program

MADE Mentors logo
We know that breaking into the industry can be hard, so MADE is offering the opportunity to connect with someone who’s actually done it.

From brand strategy to creative direction to media planning to data analytics, MADE mentors represent a wide range of focus areas and companies within the marketing & advertising industry. If you’d like to be virtually paired with someone this summer for career advice, inspiration or to make a friend in the industry, apply here. The deadline to apply is May 15th. If you have been accepted into the program, you will be notified by May 28th with your match. Please note, capacity is extremely limited. While we can’t promise to accept everyone into the program and match them with a mentor, we will do our absolute best.

Looking to share your wisdom with a student this summer as a mentor? Anyone in the marketing and advertising industry can participate, regardless of your background, experience level, area of expertise or title. For more information, check out our Program Guidelines.

If you’re interested, register here. The deadline to register is May 15th. The more people that sign up, the more students we can help, so share widely with your colleagues and friends! Matches will be notified and connected by May 28th.

 


Certificated ANA Marketing Student (CAMS) Online Course

ANA CAMS logo
This complimentary on-demand course designed by the ANA will help you develop the skills needed to be successful in today’s fast-paced industry. Courses are led by industry practitioners and topics include the marketing process from understanding the customer, brand-building, brand activation, creative briefing and evaluation, and marketing implementation across digital and analytic applications. For an in-depth overview and program outline, click here.

This program is 100% online, self-paced and accessible anytime, anywhere. Once completed, you’ll receive a Certificate of Completion, a digital badge from the ANA, and the foundation for a successful career in marketing.

The number of spots are limited and are on a first-come, first-serve basis. To reserve a spot, sign up here by May 25th. Only students using a .edu address will be accepted. If you’ve been admitted into the course, you will receive registration instructions by May 28th. You will have from June 1st – September 1st to complete the program.

 


1:1 Portfolio Review

Are you trying to break into the creative side of advertising as a copywriter, creative director, graphic designer or even as a strategist? Having a portfolio that showcases your best work is absolutely essential. That’s why we’re partnering with VSA Partners, a design-driven creative agency, to offer one-on-one portfolio reviews to help you share your work, craft your brand and stand out from the crowd. Sign up here and we’ll connect you with a Senior Talent Manager at VSA Partners who will take you through the steps to improve your portfolio and get noticed by recruiters.

 


Ready MADE

Have a little extra free time and want to learn more? Here are some of our favorite podcasts, books, newsletters and resources to help you get ahead in the industry!

Podcasts
Grey Matter: A Podcast About Ideas
#5Things Podcast, a weekly social media roundtable from the team at Grey Group
ANA Marketing Futures Podcast
ADcademics Podcast by Justin D. Barnette

Books and Publications
Marketing Dive Newsletter: the marketing newsletter you can read in 60 second
Contagious: Why Things Catch On by Jonah Berger
The Long View: Career Strategies to Start Strong, Reach High, and Go Far by Brian Fetherstonhaugh
The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist
Thinking Fast and Slow by Daniel Kahneman
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
How We Decide by Jonah Lehrer
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

Websites
Statista, Insights and facts across 600 industries and 50+ countries
sparks & honey Intelligence Reports

aef.com Resources
Advertising & Society Quarterly (ASQ)
Industry Conversations
FastForum
Marketing Futures
Case Histories
AEF’s Career Guide and Infographics

Created by MADE Alumni
Sarah’s Declassified College Survival Guide
Young Media Professionals Foundation

 


Don’t see what you need or have a cool idea to share? Let us know how we can help you this summer. Email Skye at sr@aef.com.

 

Don’t forget to follow us on social media for exclusive content and additional program updates!

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MADE Student Information


"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard