MADE Online Resources

The AEF is here to help you navigate these challenging times. We are providing open access to career and industry resources, virtual events, and mentorship opportunities typically only offered to MADE interns. We’re all in this together and we want everyone, regardless of whether you have an internship or not, to have a productive and engaging summer.

Despite all that’s happening in the world right now, it’s still an incredibly exciting time to join this industry. As brands respond to rapidly changing technology, an ever-complex society, and a challenging global health & economic crisis, we need your voice, your talent and your passion now more than ever.

Thank you for visiting this page and for your interest in our industry. We’re so excited to have you join us. Check this page often for new programs, resources and updates.

 


MADE Summer Web Series

Throughout the summer we featured web series episodes with CMOs and agency leaders and special “Career Conversations” for advice on how to survive and thrive through these tough times.

If you weren’t able to attend a particular session, don’t worry – everything has been recorded and archived on our site for full access.
Visit MADE Summer Web Series Archives >>
 


AEF x Clorox: Virtual Case Competition

AEF x Clorox logo
Gain valuable first-hand knowledge of what it’s like to work in marketing & sales at a Fortune 500 CPG company. During this competition, you’ll have the opportunity to analyze real customer data and solve a business problem with teammates. Teams will be notified of their assignments on 7/13. The competition will kick-off on July 15th. First round presentations will be on July 23rd. Finalists will be selected to move to the second round and final presentations will wrap up on July 30th. The winners will have the opportunity to interview with Clorox for an internship or entry-level role.

This unique experience will provide you with exposure to Clorox executives and recruiters, the chance to grow your network by connecting with students at other universities, and the opportunity to hone skills, such as public speaking, deadline management and collaborating with a team.

Learn all the details then apply. Please note, if you apply to participate, you must be available for ALL dates & times.

Due to overwhelming demand, applications are now closed. If you applied to participate in this program, you will be notified by 7/2 if you have been accepted. Thank you!

 


MADE Mentorship Matching Program

MADE Mentors logo
We know that breaking into the industry can be hard, even when times are good. MADE is offering the opportunity to connect with someone who’s actually done it.

From account management to creative direction, MADE mentors represent a wide range of focus areas and companies within the marketing & advertising industry. If you’d like to Skype/FaceTime with someone this summer for career advice, inspiration or to make a friend in the industry, register here.

Capacity is limited and while we can’t promise to match everyone with a mentor, we will do our absolute best.

Looking to share your wisdom with a student this summer as a mentor? Anyone in the marketing & advertising industry can participate, regardless of your background, experience level, area of expertise or title. For more information, check out our Program Guidelines.

If you’re interested, register here. The more people that sign up, the more students we can help, so share widely with your colleagues and friends!

Matches will be notified and connected the week of June 1st.

 


Certificated ANA Marketing Student (CAMS) Online Course

ANA CAMS logo
This complimentary on-demand course designed by the ANA will help you develop the skills needed to be successful in today’s fast-paced industry. Courses are led by industry practitioners and topics include the marketing process from understanding the customer, brand-building, brand activation, creative briefing and evaluation, and marketing implementation across digital and analytic applications. For an in-depth overview and program outline, click here.

This program is 100% online, self-paced and accessible anytime, anywhere. Once completed, you’ll receive a Certificate of Completion, a digital badge from the ANA, and the foundation for a successful career in marketing.

The number of spots are limited to 2020 MADE students. Enrollment requires a special promo code. To reserve your spot, register here! Once your registration is qualified, we will send the promo code on June 15th, 2020. You will have until September 5, 2020 to complete the program.

 


1:1 Portfolio Review

Are you trying to break into the creative side of advertising as a copywriter, creative director, graphic designer or even as a strategist? Having a portfolio that showcases your best work is absolutely essential. That’s why we’re partnering with VSA Partners, a design-driven creative agency, to offer one-on-one portfolio reviews to help you share your work, craft your brand and stand out from the crowd. Sign up here and we’ll connect you with a Senior Talent Manager at VSA Partners who will take you through the steps to improve your portfolio and get noticed by recruiters.

 


Ready MADE

Have a little extra free time and want to learn more? Here are some of our favorite podcasts, books, newsletters and resources to help you get ahead in the industry!

Podcasts
Grey Matter: A Podcast About Ideas
#5Things Podcast, a weekly social media roundtable from the team at Grey Group
ANA Marketing Futures Podcast
Hidden Brain Podcast From NPR
ADcademics Podcast by Justin D. Barnette

Books and Publications
Marketing Dive Newsletter: the marketing newsletter you can read in 60 second
Contagious: Why Things Catch On by Jonah Berger
The Long View: Career Strategies to Start Strong, Reach High, and Go Far by Brian Fetherstonhaugh
The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist
Thinking Fast and Slow by Daniel Kahneman
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
How We Decide by Jonah Lehrer
How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

Websites
Statista, Insights and facts across 600 industries and 50+ countries
sparks & honey Intelligence Reports

aef.com Resources
Advertising & Society Quarterly (ASQ)
Industry Conversations
FastForum
Marketing Futures
Case Histories
AEF’s Career Guide and Infographics

 


Don’t see what you need or have a cool idea to share? Let us know how we can help you this summer. Email Skye at sr@aef.com.

 

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi