2010 Symposium

AEF 2010 Annual Symposium

Advertising and the Asian American Community:  Capture a Market Opportunity brings together leading marketing/advertising executives and academics to raise awareness, understanding and importance of the as-yet largely untapped opportunity the Asian American community represents for our industry.   Throughout the day, we will review case histories of in-market learning as well as personal stories about immigrant consumer experiences, and participate in an honest, lively discussion about how to move forward – with a not-to-be-missed keynote presentation by Neil Golden, CMO, McDonald’s USA.

The core mission of the AEF is to be the industry’s provider and distributor of educational content that enhances the discourse for a better understanding of advertising’s role in culture, society and the economy.  Acknowledging this mission, the AEF seeks to proactively shine the spotlight on diverse populations of consumers in the U.S. by providing a platform for open, unbiased discussion between industry and academia.

Date/Time: Friday, March 12 from 8:30 a.m. to 3:00 p.m. Central Time

Venue: Leo Burnett, 35 West Wacker Drive, Burnett Room – 21st Floor, Chicago, IL

<<Click here to view Agenda>>

<<Click here to view video footage>>

Admission (includes continental breakfast and boxed lunch):   $100 cash or check only
Students and Professors with current university ID admitted free


Paula Alex, John Sheehy, Nita Song

Jon Yokogawa, Nita Song, Janice Spector,
Lisa Destefano-Orebaugh

Neil Golden

Tom Mesenbourg

AEF Panel Discussion

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation