Wake Forest Initiative

In April 2017, the AEF will proudly partner with Wake Forest University School of Business for the 26th annual Marketing Summit. Co-sponsors also include CVS and the Association of National Advertisers (ANA). The Marketing Summit is a prestigious case competition that offers teams of Graduate and Undergraduate students from around the world the opportunity to apply their marketing skills and creativity to real-world marketing challenges. Each team will make their pitch to a panel of judges and a $75,000 cash prize will be awarded to the teams that develop high-level, strategic and innovative solutions to the case challenge. The AEF and CVS will provide the context and material for the cases. The focus of the competition this year will be “how to market marketing as a career.”

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at Advertising Educational Foundation