Best Jobs You’ve Never Heard Of

The ANA Educational Foundation (AEF) has united with the country’s top marketers and agencies on a talent initiative called “The Best Jobs You’ve Never Heard Of.” The program is meant to “market marketing” to the next generation of students and attract diverse, engaged and creative minds to this dynamic and innovative industry. Through this initiative, AEF has partnered with Way Up to create a job board featuring exciting entry-level positions at a range of companies, including American Express, Procter & Gamble, Sephora, L’Oréal USA, Publicis Media and many more.


We encourage students of all backgrounds and majors to consider a career in this industry and are calling on marketers to support this campaign by visiting a college campus, hosting a MADE Intern, submitting their jobs to the job board, and more.

Campus Materials

The AEF has created a Campus Toolkit complete with resources for educators, career counselors and marketing professionals to inspire future superstars to join the industry. If you are speaking on campus or meeting with students, use these resources to guide the conversation:

Powerpoint presentation >>

Keynote presentation >>

Fact Sheet about the talent initiative >>

Talking Points about a Career in Marketing >>

Social Media assets
Suggested social media posts >>
-Instagram – Donuts >>
-Instagram – Lip Gloss >>
-Instagram – Plastic >>
-Instagram – Playlists >>
-Instagram – Puppy Chew Toys >>
-Instagram – Toilet Paper >>
-Instagram – Voices >>
Montage image >>

Printable posters
-Best Jobs Ever; Montage >>
-Best Jobs Ever; Playlists >>
-Best Jobs Ever; Donuts >>
-Best Jobs Ever; Lip Gloss >>


How to Market Marketing

Marketers can submit their pretty cool jobs to appear on the WayUp job board for students and emerging talent. To learn more and become involved in this industry-wide campaign to market marketing to the next generation of students, please complete the sign-up form below.

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation