The Ad Council is the largest source of public service advertising in the country and is credited with creating the category of public service advertising.
Advertising Research Foundation
The ARF develops and maintains programs and publications designed to advance the state-of-the art of advertising, marketing and media research.
American Advertising Federation
The AAF helps to develop the industry’s present and future leaders by offering educational programs through a network of advertisers, advertising agencies, media companies, local advertising associations and college chapters.
American Association of Advertising Agencies (4As)
To improve and strengthen the advertising agency business in the U.S. The AAAA acts as an advocate of advertising contributions to the economy and serves member’s needs for information, management counsel and professional development.
American Marketing Association
The AMA promotes education and assists in the personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.
Asian American Advertising Federation
The mission of the 3AF is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the community and further the professionalism of the industry.
Association of Hispanic Advertising Agencies
AHAA is the only trade organization of its kind to be established specifically to grow and strengthen the Hispanic advertising industry.
Association of National Advertisers (ANA)
Acts as a catalyst in bringing together industry leaders, advertising, marketing and communication professionals and members of other trade associations to confront pressing issues and explore emerging ideas critical to our industry.
BBB National Programs – Advertising Self-Regulation
Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.
The professional association for companies and individuals involved in the practice of e-marketing and the integration of online and offline marketing.
Interactive Advertising Bureau
The IAB is the leading online advertising association with over 300 active members, and was founded in 1996. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. A global organization, the IAB’s members include Canada, and Europe, and the organization is also expanding into Asia and Latin America.
International Advertising Association
Promotes the role and benefits of advertising as the vital force behind all healthy economies and the basis for a diverse, independent media and an open society.
MPA-The Association of Magazine Media
MPA is the industry association for consumer magazines. Provides resources, links, fact sheets and other information about magazine circulation and other topics.
The Paley Center for Media
Formerly the Museum of Television & Radio
Their mission is to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020, the 100th anniversary of women winning the right to vote.
She Runs It
Formerly known as AWNY, their mission is to empower women in advertising, marketing and communications to achieve personal and professional fulfillment at each stage of their careers.
The Partnership to End Addiction
The Partnership’s mission is to reduce demand for illegal drugs by changing public attitudes about drugs. To demoralize drug use by making use less glamorous and less acceptable.
World Advertising Research Center
WARC is the most comprehensive knowledge database available for the worldwide advertising, marketing and media industries.
World Federation of Advertisers
The World Federation of Advertisers is a unique, worldwide network, with a dual membership – nearly 50 National Advertisers Associations and around 30 Corporate Members – comprising several thousand businesses operating in a wide spectrum of sectors at national, regional and global levels.
AAAA Multicultural Advertising Intern Program
The MAIP program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
A large collection of advertising jobs, an online job board with every single advertising opening in the world, as well as informative news articles and inspiring profiles.
DegreeJungle’s Guide to College Internships
Their complete guide to internships will give you the low down on internships, what they are and why they are so important.
To expand direct and interactive marketing education and to attract new talent, Marketing Edge conducts programs for students and professors.
Find the latest career opportunities in advertising, creative, design, account management, and strategy.
Money Geek: Marketing Careers
Find out more about job opportunities and how you can become an essential part of a company’s marketing team.
Duke University, The Hartman Collection
The John W. Hartman Center contributes to the study of sales, advertising and marketing in society by preserving historical archives and sponsoring related programs at Duke University.
The AAAA Bookstore is a highly valuable and detailed compilation of surveys, research, best practices, conference highlights, and other insights.
AAAA Diversity Programs
AAAA Diversity Programs are intended to increase the representation of multicultural professionals in the agency business to better produce advertising that reflects the changing ethnic and racial composition of the consumer population of the United States.
AAF Mosaic Center
The primary objective of these principles is to increase the representation of people of color throughout the ranks of our business, to help companies achieve growth by leveraging multicultural and targeted ethnic marketing communications and to promote fair competition.
Contains useful and interesting information and links.
Agency and industry news, agency reels, articles, and other educational content.
A collection of advertising with gay, lesbian, bisexual, and transgender themes in mass, trade, and LGBT-media, along with other resources.
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community.
Advertising Hall of Fame
A virtual museum celebrating the extraordinary men and women who have made significant contributions to advertising and society.
From insights and analysis to trends and thought-leadership, Adweek connects brands to media’s most influential audience — industry leaders who create and build brands, shape business strategies, push technology and drive culture forward.
Searchable directory includes advertising, public relations, direct marketing, interactive, design, sales promotion, yellow pages, recruitment and media buying agencies. Information that can be found on agencies includes in-depth profiles, work samples and case histories. Great for ideas of what your portfolio should aim to include.
ANA publications cover key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.
ARF Journal of Advertising Research
The ARF is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.
Creativity offers subscribers a growing database of the best creative work in the industry.
Engage For Good
A resource center for anyone studying cause-related marketing, including useful background information, white papers and case studies.
Integrated Media Research Center
A resource for research and case studies about the value of each marketing medium and how its effectiveness can be enhanced and accurately measured.
KnowThis.com/Marketing Virtual Library
Offers a resource for marketing basics, market research, Internet marketing, advertising and more.
The Agency Red Book
Advertising REDBOOKS provide competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more.
Whether you’re a small business owner looking to advertise your wares, or an aspiring advertising professional looking to launch your career at an ad agency, expert insights are available.
The Wharton Future of Advertising Program
Mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. Site has video interviews and presentations of industry executives.