Social Responsibility

Public service advertising is critical to sustaining social responsibility. Two of the most well-known organizations to develop PSAs are The Ad Council and the Partnership to End Addiction.


Partnership to End Addiction

The Partnership to End Addiction is a nonprofit that harnesses the power of the media, coupled with compelling research-based consumer advertising, to help parents prevent, intervene in and find treatment for drug and alcohol use by their children.
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The Advertising Council Retrospective

For over 65 years, the Ad Council has developed hundreds of public service advertising campaigns which have made a measurable difference in our society.
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"Inspiration is everywhere, and if you can't see it you're not looking hard enough."
— Cliff Courtney, Chief Marketing Officer, Zimmerman Advertising