Social Responsibility

Public service advertising is critical to sustaining social responsibility. Two of the most well-known organizations to develop PSAs are The Ad Council and the Partnership to End Addiction.

Partnership to End Addiction

The Partnership to End Addiction is a nonprofit that harnesses the power of the media, coupled with compelling research-based consumer advertising, to help parents prevent, intervene in and find treatment for drug and alcohol use by their children.
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The Advertising Council Retrospective

For over 65 years, the Ad Council has developed hundreds of public service advertising campaigns which have made a measurable difference in our society.
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Partnership to End Addiction
The Advertising Council Retrospective

Classroom Resources

Overview
Marketing Futures
Book Excerpts
Case Histories
Historical Documentaries
Social Responsibility
Links

Partnership to End Addiction
The Advertising Council Retrospective

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."

— Student at Boston College after AEF sent speakers from DigitasLBi