Social Responsibility

Public service advertising is critical to sustaining social responsibility. Two of the most well-known organizations to develop PSAs are The Ad Council and the Partnership for Drug-Free Kids.

Partnership for Drug-Free Kids

The Partnership for Drug-Free Kids is a nonprofit that harnesses the power of the media, coupled with compelling research-based consumer advertising, to help parents prevent, intervene in and find treatment for drug and alcohol use by their children.
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The Advertising Council Retrospective

For over 65 years, the Ad Council has developed hundreds of public service advertising campaigns which have made a measurable difference in our society.
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Partnership for Drug-Free Kids
The Advertising Council Retrospective

Classroom Resources

Overview
Book Excerpts
Case Histories
Educational Materials
Social Responsibility
Links

Partnership for Drug-Free Kids
The Advertising Council Retrospective

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."

— Student at Boston College after AEF sent speakers from DigitasLBi