SeeHer Education

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In a collaborative effort between AEF and SeeHer, SeeHer Education brings together top professors and practitioners who are leading efforts to eliminate gender bias in marketing and advertising from the outset. We hope to educate the next generation of marketing leaders on how to eliminate gender bias from Day 1 of their careers. Our Academic Advisory Board has created a first-in-class professional certificate program combining academic theory with best industry practices. The eight online modules can be used in part or in its entirety to earn the full certificate.


Everyone who takes this certificate program must create an account on before you can begin. Instructions on how to do that can be found here.

Modules include:

Historical Perspectives on Gender and Advertising

As you work through this module, you will learn about women in advertising in three time periods:

  • 1860s-1940s: A Hundred Years of Cementing Stereotypes
  • 1940s-1970s: Decades of Change for Women in American Society
  • 1990s-Present: Gender in the New Millennium
Analytics and Measurement

As you work through this module, you will learn about gender representation and measurement in advertising.
This module:

  • Provides an overview of how women were portrayed at key points in history
  • Discusses gender equality and economic growth
  • Introduces SeeHer and GEM® scores
Social and Cultural Change

As you work through this module, you will learn how advertising and marketing can make social and cultural change. This module examines:

  • How advertising impacts society and culture
  • How advertising impacts representations and treatments of gender
  • Advertising’s power to reflect and shape society’s inclusion of girls and women
Identities and Intersectionality

This module:

  • Provides an overview of intersectionality and its importance to achieving gender equity through advertising and marketing
  • Examines advertisements in relation to the representation and presentation of women and marginalized groups
  • Reflects on how representations of intersectionality in marketing and advertising can have a greater impact on society
Business of Diversity

As you work through this module, you will learn about businesses that have harnessed the power of diversity for business success. This module discusses:

  • The business case for gender equity and diversity
  • How diversity in the workplace enhances business success
  • How companies have built stronger relationships with customers using diversity
Leadership in Ethical Decision-Making

As you work through this module, you will:

  • Learn about the ways gender representations in advertising and marketing matter and how they can sometimes present ethical issues.
  • Hear from industry leaders in advertising and marketing on important issues of gender and advertising and how they make decisions on what is good for the brand and good for people
  • View examples of ethical decision-making frameworks that can help guide analysis and decision-making on gender-related ethical issues in advertising
  • Practice and reflect on your own role as a moral agent and ways you can demonstrate leadership in ethical decision-making on issues of gender and advertising
Inspiring Social Change

As you work through this module, you will learn how you and others in the advertising and marketing fields can make positive social change. This module examines:

  • What social change is and how it takes place
  • Why gender is an important issue for social change
  • How to enact change as a marketing and advertising professional
Career Guide

As you work through this module, you will hear from successful industry professionals and learn about their experiences.

By the end of this module, you will:

  • Learn about the advertising and marketing career game and how to be successful in managing a career in the advertising industry
  • Create goals and strategies to win while cultivating the skills that will keep you winning
  • Gain knowledge on how to present your authentic self and be the change you seek
  • Create your personal mission statement.
Academic Advisory Board
Mahzarin Banaji, Ph.D.
Harvard University
Joanna Jenkins, Ph.D.
Rutgers University
Jason Chambers, Ph.D.
University of Illinois, Urbana-Champaign
Tyrha Lindsey-Warren, Ph.D.
Baylor University
Catherine Coleman, Ph.D.
Texas Christian University
Latha Sarathy
Susan Dobscha, Ph.D.
Bentley University
Laurel Steinfield, Ph.D.
Western University
Kathleen Franz, Ph.D.
Ed Timke, Ph.D.
Michigan State University
Jean Grow, Ph.D.
Marquette University
Sunny Tsai, Ph.D.
University of Miami
Linda Tuncay Zayer, Ph.D.
Loyola University, Chicago


Professor Resources

We have created a teaching guide to use this certificate program in your syllabi as well as strategies on how this certificate can be incorporated into your class.
Access guide here >>

Download PowerPoint slides which can be inserted into your deck to announce the program.
Access slides here >>

Upon completion of the program, participants will receive a certificate which can be used on their LinkedIn Page. Please post and tag AEF so we can celebrate your completions!

If you have any questions on SeeHer Education content or would like to tell us about your experience, please contact Megan at

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation