Advertising & Society Quarterly

AEF’s online peer-reviewed scholarly journal. ASQ is published by the AEF and distributed by the Johns Hopkins University Press (JHUP) Project MUSE. Ranked in the top 6% of all MUSE online journals, ASQ includes materials exploring a 360-degree view of issues in original articles by academicians and in interviews, roundtables and panel discussions with participants from industry and academia. While current issue is always available as open access, the journal is accessible to students, professors and librarians via subscribing institutions. View Table of Contents.

William “Mack” O’Barr, Professor of Cultural Anthropology, Duke University is the Editor. Ed Timke, Assistant Professor of Advertising & Public Relations, Michigan State University is Associate Editor. An Editorial Board, consisting of scholars and ad industry representatives, assists the Editor in reviewing submissions and making editorial decisions.

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Subscription Information

Current Issue always available as open access.
If your institution subscribes to Project MUSE of the Johns Hopkins University Press, you may already have free access. If your educational institution is interested in a subscription, please click here to complete online order form.

For all other subscriptions, please email Emma Hymas.

Call for Submissions

At all times, ASQ welcomes submissions that focus on advertising’s place in society, culture, history, and the economy. The suggested length for submissions is 3000 words, but longer pieces are accepted as well. The manuscript should be a Word document following the Chicago Manual of Style’s humanities style. All video material should be submitted as MPEG files and all images should be submitted in JPEG format. Please submit manuscripts through our online submission form.

Please direct any questions to Emma Hymas, Managing Editor, at

SAG and AFTRA Acknowledgments

The Advertising Educational Foundation thanks SAG and AFTRA, the Unions representing professional performers, for generously granting permission to use their Union members’ performances in the commercials on our web site.

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation