AEF Symposia

Each year the AEF hosts a special symposium as part of the ANA’s prestigious Masters of Marketing Conference. This thought leadership showcase brings together leading academics and elite industry professionals to discuss hot topics on campuses and in conference rooms. The conversations are always provocative and offer an open and unbiased view of groundbreaking marketing concepts, practices and issues.

Past symposia have covered such topics as crowd sourcing, gender bias, the agency of the future and building the next generation of marketers. Leading marketers are tapped to provide compelling keynote addresses and our high-profile panels offer further insights into what’s happening in academia and the industry.

The 2019 Symposium was held October 2 and discussed New Marketing Realities: The Intersection of Technology and Culture. Keynote address given by Neal Arthur, Managing Director, Wieden + Kennedy.


Previous topics

2019: New Marketing Realities
Keynote Speaker: Neal Arthur, Managing Director, Wieden + Kennedy NY
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2018: The End of Advertising As We Know It
Keynote Speaker: George Hammer, Chief Content Officer, IBM
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2018 Thought Leadership: Building Brands that Stand the Test of Time
Keynote Speaker: Antonio Lucio, Chief Marketing and Communications Officer, HP
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2018 Thought Leadership: The Future of Advertising: Will We Be Replaced By Robots?
Keynote Speaker: Brian Fetherstonhaugh, Worldwide Chief Talent Officer, The Ogilvy Group
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2017: Brands in Crisis: Authenticity, Relevance and the Quest for Safety
Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science
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2016: The Talent Disconnect: Building the Next Generation of Marketers
Keynote Speaker: Chris Macdonald, President, McCann North America
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2015: Make Love, Not Ads: How New World Brand Connections are Beating Old World Advertising
Keynote Speaker: David Jones, Founder, You & Mr Jones
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2014: Reimagining The Agency of the Future
Keynote Speaker: Pat Lafferty, CEO, BBH North America
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2013: The Elusive Audience: The Power of Creating Meaningful Connections
Keynote Speaker: David Eastman, CEO, JWT North America
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2012: Consumers In Charge: Crowd Sourcing & Social Networking
Keynote Speaker: Andrew Benett, Arnold Worldwide
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2011: Topic area: Ethics and Creativity in Branded Content
Keynote Speaker: Kevin McAuliffe, VP, Branded Entertainment Group, NBC Universal Cable Entertainment
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2010: Advertising and the Asian American Community: Capture a Market Opportunity
Keynote Speaker: Neil Golden, Chief Marketing Officer, McDonald’s USA
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2006: Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer
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2005: The Advertising Industry’s Commitment to Social Responsibility and Children’s Health and Wellness
Keynote Speaker: Keith Reinhard, Chairman, DDB Worldwide Communications Group
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2004: The New Femininity
Keynote Speaker: Val Ackerman, President, WNBA
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2003: How is Advertising Shaping the Image of Women?
Keynote Speaker: Gloria Steinem, Editor, Ms. Magazine
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"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation