Bridging the Analytics Disconnect Research Study

Three groundbreaking research studies that explore the issues of talent, diversity and inclusion, and analytics from the perspective of hiring companies, the academic community and the students themselves. Solutions will only be found by bringing industry and academia together to bridge this talent disconnect.

Building Talent

Analytics Disconnect Research

“Bridging the Analytics Disconnect: Charting a More Data-Driven Pathway to Growth” finds that the marketing industry needs to work much more closely with academia if we are to create the new breed of data and analytics talent that will be so crucial to fueling our industry’s growth.

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Content

Industry Conversations

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Materials

Best Jobs Ever

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Program

2020 MADE Online Resources

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."

— Student at Boston College after AEF sent speakers from DigitasLBi