Original Talent Research

How will the marketers and advertising agencies of the future attract and retain the kind of talent they need to lead? How will academic institutions better adapt and prepare students for careers in a rapidly transforming business world? And how can students find more clarity, more choice and more meaningful work when they graduate? For the first time ever AEF explored the challenges from the perspective of the hiring companies, the academic community, and the most important players, the students themselves.

Answers to these challenging questions will only be found by bringing industry and academia together. “Bridging the Talent Disconnect: Charting the Pathways to Future Growth“, was the original groundbreaking research study by the AEF, published in 2017.

The follow-up 2019 qualitative study “Bridging the Diversity Disconnect: Charting More Inclusive Pathways to Growth” uncovered the same structural disconnects when analyzing this issue through a diversity lens, specifically racial diversity.

2019 Diversity Disconnect research study


"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation