MOOC – Advertising and Society

Our Massive Open Online Course, Advertising and Society, taught by Duke University Professor William M. O’Barr, is now available on demand. It examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, you can learn to analyze the complex levels of meaning in both print advertisements and television commercials.

The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. There are 7 modules of videos, reading, discussion and quizzes that learners can study at their own pace.
For more information, or to enroll, go here.

This course is brought to you by the Advertising Educational Foundation in association with Duke University.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi