Future of Marketing and Advertising

With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via infographics, marketing trend briefs and insights from industry innovators. Check back often to learn about more emerging trends.

Marketing Futures

Trend Briefs

Trend Briefs

The Marketing Futures Program, created by the ANA's Marketing Knowledge Center, focuses on the innovations and trends that will shape the future of marketing and advertising to prepare students for the challenges and opportunities that lie ahead.

See full list
Trend
Direct to Consumer

Direct to Consumer

Learn more
Trend
Future of Work

Future of Work

Learn more
Trend
5G

5G

Learn more
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi