Future of Marketing and Advertising

With a focus on innovative topics and emerging trends, ANA Marketing Futures provides resources that will influence and inform via infographics, marketing trend briefs and insights from industry innovators. Check back often to learn about more emerging trends.

Marketing Futures

Trend Briefs

Trend Briefs

The Marketing Futures Program, created by the ANA's Marketing Knowledge Center, focuses on the innovations and trends that will shape the future of marketing and advertising to prepare students for the challenges and opportunities that lie ahead.

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Trend
Consumer Neuroscience

Consumer Neuroscience

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Trend
Chatbots

Chatbots

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Trend
Virtual Reality

Virtual Reality

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi