Visiting Professor Program

Over 500 professors have participated in this unique exchange between the advertising/marketing community and academia. Thanks to the generosity of agencies and marketing companies, over 30 professors participated in the 2018 Visiting Professor Program (VPP). The VPP offers professors an inside look at the industry so they can teach smarter and better guide their students’ career choices. Host companies in New York City gained fresh perspectives and created bridges to talent.

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi