Visiting Professor Program

Since its inception over 500 professors have participated in the AEF Visiting Professor Program (VPP). The goal of the VPP is to enhance professors’ understanding of current developments and practice in advertising and marketing to inform their teaching and research. It is also a forum for professors to exchange learning, and to create long-term relationships with agencies and marketers. Learn more about the 2019 VPP.


"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi