ADText is an online interdisciplinary curriculum, published by the Advertising Educational Foundation and open to all. It strengthens the AEF mission of enriching the understanding of advertising and its role in society. Each unit may be used singly or in combination with others, depending on each user’s interests.
ADText is an online textbook, for use in whole or part, in college courses that examine the place of advertising in American and global society. Single chapters on specific topics (e.g., gender, ethics, China, Brazil, etc.) are used as supplements in courses on gender, ethics, regional studies, American history, globalization, etc. The full set of chapters is used as a main or supplementary textbook for courses on advertising and society.
The author of ADText is Professor William M. O’Barr (firstname.lastname@example.org), a cultural anthropologist who specializes in advertising and its relation to society, culture and history. He is author of Culture and the Ad: Exploring Otherness in the World of Advertising (1994) and Founding Editor of the online journal, Advertising & Society Review. Professor O’Barr received his B.A. from Emory University and his Ph.D. from Northwestern University. He holds appointments in the Department of Cultural Anthropology, the Department of Sociology, and the Department of English at Duke University in Durham, NC. The senior editorial assistant for ADText is Emma Hymas (email@example.com).
ADText is available as an open access supplement to our academic journal, Advertising & Society Quarterly. Best way to access each ADText unit is by visiting its site: www.adtextonline.org. This will give you quick access to each chapter.