Academic Resources Overview
AEF’s educational content is the cornerstone of our mission and is key to enriching the understanding of advertising and marketing in society, culture and the economy. Our academic publications and projects include Advertising & Society Quarterly (ASQ), ADText and Race & Ethnicity in Advertising-America in the 20th Century.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi