Building the Next Generation of Talent

The industry is suffering from a talent disconnect. Through AEF's original research and Marketing and Advertising Education (MADE) Internship program we are working to educate and inspire students to enter the marketing field.

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Building the Next Generation of Talent

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Partnership Programs

The AEF's partnership programs bring together industry and academia to provide uniquely personal connections among practitioners, professors and students. Our programs help attract high-quality college graduates to careers in advertising and marketing.

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Advertising & Society Quarterly

Directed to professors and students in liberal arts colleges, universities and professional schools, Advertising & Society Quarterly is a peer-reviewed academic online journal that publishes articles, essays, and other scholarship about advertising in society, culture, history, and the economy. ASQ is available through your university e-journal collections.

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Who We Are

The bridge connecting the marketing, advertising and academic communities.

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Visiting Professor Program

The goal of the VPP is to enhance professors’ understanding of current developments and practice in advertising and marketing to inform their teaching and research. It is also a forum for professors to exchange learning, and to create long-term relationships with agencies and marketers.

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Award

Enter Your Best Student Paper

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Events

1-Day Conferences for Professors

Trends

Marketing Futures

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."

— Student at Boston College after AEF sent speakers from DigitasLBi