Who We Are

The bridge connecting the marketing, advertising and academic communities.

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Who We Are
Visiting Professor Program

Visiting Professor Program

The goal of the VPP is to enhance professors’ understanding of current developments and practice in advertising and marketing to inform their teaching and research. It is also a forum for professors to exchange learning, and to create long-term relationships with agencies and marketers.

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Enter Your Best Student Paper

Enter Your Best Student Paper

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Events
1-Day Conferences for Professors

1-Day Conferences for Professors

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Trends
Marketing Futures

Marketing Futures

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi