The Advertising Educational Foundation has developed audio visual materials which are specially designed to help professors and students in their daily classroom work and corporations in their training programs.
Please note: these videos are to be used as historical reference and do not necessarily reflect current best practices.
Behind The Scenes: The Advertising Process at Work
Released in 1990, this documentary captures the development of three advertising campaigns and illustrates the range and diversity of talent and expertise involved in the creative process via the advertisers and their ad agencies.
Johnson & Johnson’s Acuvue Disposable Contact Lens (Lowe Lintas)
Kraft General Foods’ Jell-O Gelatin Dessert (Young & Rubicam)
Coca-Cola Classic (McCann-Erickson Worldwide)
Good-Bye Guesswork: How Research Guides Today’s Advertisers
Released in 1995, and winner of four awards for creative excellence, this video-documentary illustrates some of the research techniques used in the development and evaluation of new advertising for three products. This video was made possible by a gift from the General Mills Foundation.
Campbell Soup Company’s V8 Juice (FCB)
Maidenform (Ogilvy & Mather)
AT&T “800” Service Portability (McCann-Erickson Worldwide)
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi