The Best Digital Marketing Campaigns in the World
By Damian Ryan and Calvin Jones
This book brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers.
This excerpt contains two chapters. First, some background information on the rapid evolution of digital marketing. Second, a case study about “The Best Job in the World”.
Copyright material (c) Damian Ryan and Calvin Jones 2010. Excerpted from “The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement”, published by Kogan Page. Reproduced here with permission.
Damian Ryan and Calvin Jones
Copyright © 2011 Kogan Page Limited. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi